Page 3 Advertisements Column 2

Press, Volume LXXIII, Issue 22244, 8 November 1937, Page 3

"The Press" Classified Advertisements are read at the breakfast table, and are sure to deliver results during the day—l2 words is. 3 insertions 2s 6d. 'Phone 33-358. —8

Colleen Clare, RJK.O. Radio Player . 1 it's waved.... WHAT THE CAMERA REVEAL ERE is something you have never seen before. The a enlarged photographs of real hair below show why a get Eugene Wave is better-looking, longer-lasting—and safer —than wave by cheaper methods. It is universally known that Eugene is the only method that satisfactorily wave long hair and wave on the top of the hi RAP ic*u -".iTJSt. itte pro texture « XZtfZ**! ewGe STEAM *A r OU will think the above photograph's astounding but they are not. The vastly different results of permanent waving are a natural result of the methods used. You would never think of putting a sizzling Hot iron on your hair - yet you allow your hairdresser to do so. This cheap waving by application of harsh chemicals and extreme heat on your unprotected hair is a relic of savagery. The civilized method is the Eugene method. It applies controlled warmth to your hair. 4 through specially made and patented sachets. Your hair is too precious to risk. A Eugene Wave is a little more expensive naturally, because it's worth more. But it lasts longer, looks lovelier, and cannot damage your hair. See that your hairdresser uses genuine Eugene Sachets. Examine each Sachet before it is used, and look for the Eugene emblem. If you are unable to obtain a genuine Eugene wave, write to the Sole Wholesale Distributors: HILLCASTLE (N.Z.) LTD 122 WAKEFIELD STREET, WELLINGTON. ingene Ltd... London .. Paris.. New York • . Berlin.. Sydney euG^eNe (Pronounced U-Jean) THERE IS NO WAVE LIKE A EUGENE WAVE