Page 4 Advertisements Column 3

Press, Volume LXXIII, Issue 22197, 14 September 1937, Page 4

Definition of a Hat for SPRING ... There's no one fashion in hats this Spring. Every style is a fashion to-day. All totally unlike. You've hundreds of styles from which to make your choice at The Farmers' at our usual moderate price's. The quoit brim of the unusual HAT illustrated above is something really new. Flower blossoms in front, and the suppressed crown is bridged by corded ribbon. The straw is a 1 fi/Q Split-Bevon in Brown or Fawn .. -*■ "/ ■•* Typical of the youthful BONNET shape . . . one in Toya Straw can be chosen in Pink, White, Blue, Beige, Brown, Navy, "J ft 1 or Black / / X X TOYA STRAWS in smart shapes, with bandeau at back and low square crown. Spray at front with eye veil. In Pink, Red, Lime, Lido, White, Beige, Navy, Brown, and Black .. \A/(i Stitched SILK HAT with wide adaptable brim. Medium depth crown in Red, Green, White, Beige, Black, Brown, and \£Lj£L Navy ±\J/ VJ TAILORED JACK TAR STRAWS, in a variety of smart shapes, with floral trimming, in Black, Nigger, Navy, and OA./4* Beige A 4*/ VJ For immediate chic . . . ENSEMBLE SUITS, in a variety of styles. The one illustrated is only one of many. Materials include Novelty Tweeds, Wool Crepes, Wool Georgette. In novelty weaves, plaids, and checks. Some have a coat and skirt in contrasting pattern. Taffeta bows, cords, and scarves are used as trimmings. All colours A GNS TAILORED SUIT, in pin stripe, designed for the petite sizes. Link button fastening. Welted pockets. Skirt inverted pleats. Black, Navy, Nigger. S.S.W. and S.W. sizes .. .. ffGNS MATRONS' TAILORED SUITS, in the |-length Coat, distinctly tailored. Skirt to match. Navy, Black. W„ W.X. JO Q/1 Q/f% TAtt.ORED SUIT, in clever tweed effect, in Fawn and Brown check design. Coat link button. Tailored revers and O Q I£L "GOING AWAY" SUIT, in Fawn and Royal Knopped Tweed.- Coat fastens high to neck, with unusual buttons. Peter Pan Collar. Wide leather belt. Tailored Skirt ' Q fi? / WOOL GEORGETTE ENSEMBLE, in Navy. Frock tailored. Wide suede belt, in Red. Coat 3-length. W. .. .., QA I tier's ■ LESS OUR USUAL FIVE PER GENT. DISCOUNT. THE FARMERS

PRINTING PLAYS ITS PART The use of Folders, Catalogues, and other types of advertising literature to tell your customers about your merchandise can be accomplished at a very nominal 25* }£ hen P™^ l * Planned and produced. Whether you are featuring a new service —opening a new department—or making a special drive on a certain product, an attractive folder or booklet will broadcast your story economically. Telephone 33-358-We Can Help You. "THE PRESS" PRINTING DEPT.