Page 9 Advertisements Column 1

Press, Volume LXXII, Issue 21970, 19 December 1936, Page 9

ROGERS RADIO g There are SIX New Major Developments in 1937 Radios ROGERS and ONLY 'Rogers has them all 1. New type of tuning dial. 2. Noise or static suppression. 3. "Band-spreading" for easier tuning of shortwave stations. . WodM tiattn Sixty-£ight§ 4. Acoustic device for "boom" absorption. 5. Built-in antenna tuning. 6. New metal type of tubes. Read every word of radio literature and you will find thai one or more of the above developments are claimed by each manufacturer, but Rogers and only Rogers 1937 "Target Tuning" Models embody every one of these developments. 1. The Rogers "Target Tuning" Dial is-in a class by itself. It is the only dial in existence that is so simple and easy to read that either the youngest or oldest can quickly and easily tune, either standing or sitting, with absolute precision.. ' 2. Not only has the new Rogers De Luxe Model got absolute noise suppression, but it has an adjustable "'locality noise leveller" which enables you to adjust the radio to the locality you are in at the time it is installed and thus receive a maximum performance with a minimum of interference. 3. Rogers short-wave tuning dial "spreads" the tuning band 8 to 1 for fine tuning and logging of short-wave stations. 4. The "Chladni Disc" and the new-type speakers used in the Rogers accomplish the absorption of cabinet "boom" heretofore prevalent on certain notes. 5. All of the Rogers "Target Tuning" Models have built-in antenna .tuningcircuit which automatically tunes your antenna to the wave-band on which you are operating. 6. Every Rogers model is equipped with the new-type metal spray tubes, with three years of proven performance. INSIST ON A ROGERS. Although these engineering achievements contribute to Performance, Quieter Operation, Better jption and Truer Tone Quality, yet they cost no more—indeed there is a Rogers Radio to meet every purse and they can be purchased on easy terms. New Zealand Distributors: A. R. HARRIS COMPANY, LIMITED. CHRISTCHURCH "UNDER THE RADIO TOWERS" 200-2 Gloucester street msm Depots at WRITE FOR ILLUSTRATED CATALOGUE. U^TA

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