PARAMOUNT WEEK

Press, Volume LXXII, Issue 21867, 21 August 1936, Page 5

PARAMOUNT WEEK

AN ■ ANNUAL EVENT Widely known throughout Australia •nd New Zealand as the beginning of a hew show season. Paramount week for 1936 will be observed from Saturday, August 29, to Friday, September 4. During this period no fewer than 250 of the Dominion’s theatres will ' present l specially chosen Paramount pictures and a gala show week will be generally observed. For 15 years Paramount week has been similarly celebrated, but this year is of particular importance as it marks the silver jubilee of the Paramount organisation. t With vast interests in Hollywood, . New York, on the Continent and in England, Paramount Pictures may lay claim to having produced many of the screen’s masterpieces. During the 25 years of its active interest in the field ' of entertainment, the familiar towering mountain of the Paramount trade : - mark has been accepted as one of the -; safest guides to the best in entertainK.* Stent • ■ \ • ’ year the great legion of theatre- £ i.;- goers increases in number, and in turn picture production becomes more i. complicated, because of the varying •astes of the world’s people. In this direction, a great deal of credit is due to the Paramount studios, who have concentrated on world appeal for their productions. Every taste is carefully catered for. A few of the pictures which will be on current release throughout the Dominion during Paramount week are The Trail of the Lonesome Pine," featuring Sylvia Sidney, Fred. MacMurray, Henry Fonda, and “Spanky” i t McFarland; “Desire,” with the brilliant fj , ; of Marlene Dietrich and Gary Cooper* “The Moon’s Our Home,” with Margaret Sullavan and Henry Fonda; Jtoronado.” a bright and sparkling Sosical, featuring Johnny Downs, Petty Burgess, Jack Haley, Eddy A'Ucmn and his orchestra. P < ’* BRITISH PICTURES FOR UNITED STATES IMPRESSIVE increase shown IftL. . 1 v ® ne hundred British pictures will KPf shown in the United States dur"Jg the next 12 months, according to S? - es t American estimate, says the I*- .Morning Post.” Last year’s total, a IX . re S? rt * then, was less than 80. ~ .the rise of British pictures in r , "ntexica has been even more impresthan the figures indicate. The best t;;, r n “sh productions are being shown ' th a u °h greater number of cinemas . formerly and are having longer fe;' T™ 5 ; This means proportionately t j... greater revenue for the producers. aZL “ estimated that American pro- ‘ derive about one-third qf their RJiSf? 1116 from abroad; aiid the British <! -uaes are easily their best customer. the white Arabian stallion „ Rudolph Valentino rode to rr 1 ??’ came out of retirement'to serve I* moun t of Marlene Dietrich and Royer in “The Garden, of B Sg! l * a Selznick International Pic- * SsL/ 0 ? 11 ,. to be released through Artists,^.