Page 3 Advertisements Column 1

Press, Volume LXX, Issue 21334, 29 November 1934, Page 3

/;' l^-t SilkYfinelingerie,pelal coloured, perfectly cut, sensibly priced ... lhese are the CHARMS that make you choose ' Celanese.' Undefeated by wash and wear, unspoilt by perspiration , ladderproof ,deliciously comfortable ... these are the QUALITIES.that make you choose 'Celanese.' Both.for sheer beauty of texture and amazing strength of wear . . . there is nothing to touch ' Celanese.' Sole Manufacturers of 'Celanese' Yarn and Fabrics and Proprietors of the Trade Mark ' Celanese' : British Celanese Limited, Celanese House, Hanover Square, London, England. ' THE NAME 'Celanese' IS ON EVERY GARMENT MADE FROM GENUINE 'Celanese' Fabric If you should have any difficulty in obtaining 'Celanese' products, write to the Resident agent: J. F. RICHES, P.O. Box 795, WELLINGTON, NEW ZEALAND. FOR BEAUTY'S SAKE, WEAR 'CELANESE'

DAMP-SET" your wave! N«w Wave-Setting Discovery By Celebrated Chemist And Consultant To New York, London, And Paris Beauty Salons. JUST THREE STEPS IN "DAMP-SETTING": tened with water until all your hair is damp (never wet). (2)— Pour a Itttl: Velmol into palm of hand—run hairbrush over liquid until all the bristles are evenly covered, and brush it right through hair. (3)— Now press the waves in—just where you want them—using fingers and comb. Press backward where the waves go back; forward where they swirl in toward cheeks and forehead. In four minutes your wave is revived—set; your ha'r has a glorious new sheen you never believed possible. Damp-settini" has spread to every movielot. Those perfect coiffures you see ™ the newest pictures were "damp-set.'' Toil can give your hair this same treatpint at home, and make your wave last Indefinitely. This astonishing discovery saves hours of «'me and many shillings spent in frequetit waving and setting. It makes any wave Jgt ever so long, 'ft keeps the hair fastidiously fresh all the time. And it's alt •«» in lour minutes, without even disarranging Mr hair I *" you need for the treatment Is brush »na comb, and an ounce of Velmol. (If >ou haven't any Velmol, a bottle costs only */sat any chemist shop.) And here's all {0« do. Brush the Velmol through your ««r and simply press in the waves—just *• Wu want them. P° this once a week and you'll always Jive a ripple in your hair. And never £? y .. Erease—for Velmol's crystal-clear "QUIA must not be confused with heavy, mesiy "brilllantines." Your wavo will always look fresh and new; a light fingerJ*a , holds for a surprisingly lonjr time. J"» velmol is already famous for the ■"•en and lustre it imparls to am- l^ ! - 1 * W usually set your waves or curls with "bobby" S" •' clips overnight—brush Velmol through hair ™'. end you'll be quite amazed at the results.) Jlr.°^ e th " grand discovery to a famous 25 . an chemist—who has supplied th«ff ■ ot the leading beauticians with iU«iT» Inost luxurious and valuable trea"V.l i , He savs : "1 ion't Uvaia why mtui'i skoald s " a *""" *> beautifully when lYt i '" fi" l "lamted hair in this manner. I "'. "'"' w 'hat it DOES. No other preparation, IV as I know, has this characteristic. But 2...1! 1 *'" be iaf » '» »« Velmol, I'll vouch lor CUT OUT THESE DIRECTIONS SO YOU'LI, KNOW WHAT TO DO (Copyright)

TIBER In Packets 2/10 lb