Page 4 Advertisements Column 2

Press, Volume LXIX, Issue 20918, 27 July 1933, Page 4

Why this easy LUX way stops runs before they start... 6/ii means a lot. . to mc nowadays—and that's just about what it costs mc every time a stocking goes into runs! You can be sure I'll use the Lux way" o£ washing from now on. It's such an easv w.iv to save on stocking bills.** -K * m t %' * m im hf V* m m w 1 m*. tfU i&Lx* t~P< *jr V? * • . doubles the wear of your stockings EVERYWHERE girls arc proving that the Lux way of washing actually prevents stocking runs ! - Because it preserves the elasticity stockings have when they're new. But you can destroy this elasticity very easily. If you use harsh soaps—or if you rub the tender threads with a cake of soap, which tends to roughen and weaken them ... elasticity is lost. The delicate threads lose their live "springiness"—they break instead of giving, when diey're strained. The least little pull may start a run. Lux is esnecially made to preserve the precious elasticity of silk. Those soft Lux suds can't rob even the sheerest, most cobwebby stockings of its life 1 In fact, regular washing with Lux) after every wearing if possible) doubles stocking wear. Isn't it well worth your while to follow these simple hints ? Wash this 2'tninute way: 1. One teaspoon of Lux for each pair. 2. Add lukewarm water to Lux, squeeze suds through stockings, rinse well. Don't rub with cake soap. It ruins elasticity. With Lux there's no rubbing. Avoid ordinary soaps. These often contain harmful alkali whicn weakens silk threads, fades colours. Lux has no harmful alkali, alone is safe in Lux. Anything safe in water Don't use too-warm water —it fades colour. Lux you use lukewarm water. With LUX saves stocking E-L-A-S-T-I-C-I-T-Y A LEVER PRODUCT MADE IN NEW ZEALAND &.IS9.6NZ