Page 1 Advertisements Column 3

Press, Volume LXVIII, Issue 20647, 9 September 1932, Page 1

SHIPPING. * TTNION STEAM SHIP COMPANY OF NEW ZEALAND, LTD., IUB Hereford street. 'Phone 33-500. Sailings (circumstances permitting.) hOR WELLINGTON— Pasßenger Train Maori—Mon., Wed., Fri. 7.10 p.m. Kangatira—Tues.. Thurs., Sat. 7.10p.na. No second express Monday, Wednesday, n Friday. WELLINGTON-PICTON SERVICE. Tamahine—Leaves Wellington: Moil, Wed , i Fri., 8 pin, Leaves Picton: 'Xiics., Thurs., Sat., 2.30 p.m. FOR SYDNEY (with through booking to Melbourne and other Australian ports). I'rssengera in three clasEea. Ships' doctors carried PROM WELLINGTON. Maungamii— Friday, September 9th. 3 p.an. Monowai—Tuesday, September 20th. FROM AUCKLAND. Maungamii—Friday, September 23rd. ' A orangi—Monday, October 3rd. Inclusive Tours in Australia arranged. <> ISLANDS SERVICES. u FOR SUVA (FIJI), HONOLULU, VICTORIA (8.C.), AND VANCOUVER. Niagara—From Auckland, Sept. 20th. FOR SUVA (FIJI), APIA (SAMOA). NUKUALOFA (TONGA), FROM AUCKLAND. Waipahi (cargo)— Saturday, October Ist. I FOR CANADA, UNITED STATES, ENGLAND. (Via Suva, Honolulu, Victoria, Vancouver.) L Niagara—From Auckland, September 20th. r (Via Rarotonga, Tahiti, San Francisco.) [ Monowal-—From Wellington, October 4th. Sailings fortnightly thereafter. FOR CALCUTTA FROM NEW ZEA--1 LAND. 1 Narbada (8938 tons)— September. Limited passenger accommodation. 1 FOR WELLINGTON— Cargo at rail Ferry steamer daily. 11 a.m. (Taking cargo for Patea.) k'OR AUCKLAND. Waipiata—Wednesday, September 14th. FOR NAPIER AND GISBORNE. I'oolta—Thursday, Sept. 15th. FOR NELSON, NEW PLYMOUTH, WESTPORT, GREYMOUTH. Kaimai— Saturday, September 10th. Cargo 4 p.m. Friday. FOR SYDNEY, VIA BLUFF. Waikouaiti— Wednesday, September 14'-h-Via Sydney, Melbourne, Adelaide, Fremantle, Colombo, Suez, Aden, Port Said, Naples, Toulon, Gibraltar, and Plymouth. The , Most Interesting of All Routes. Steamer. R.M.S. ORONSAY R.M.S. ORMONDE R.M.S. OTRANTO R.M.S. ORONTES Tons. Noon. 20,000 Sept. 17 15,000 Pet. 15 20,000 Oct. 29 20,000 Nov. 12 "Tourist Steamer, one class only. FARES, NEW ZEALAND TO LONDON: Ist Saloon—From £lO4 Single, £lB2 Return. 3rd Class—From £39 Single, £7O Return. Tourist—From £4O Single, £72 Return. All fares subject to Exchange, which may be ascertained on enquiry. UNION S'.S. CO. OF N.Z., LTD., O0 168 Hereford street. -HEALTH NOTICES. HEALTH MAGAZINES FREE—Have you a. Health Problem? Four specimen copies of tho New Zealand New Health Journal will bo posted on receipt of 2d m stamps to defray mailing costs. Take advantage of thia before the offer; is withdrawn. Write JounHl Manager," P.O. Be? JOTo, CLristchurch. R6761 R ATKINSON REDDELL, D.N.T., M.N.C.A. (London), Dietitian, Osteopath, and Electro-hydrotherapist, All Latest Approved Methods. KJSDDELVS HEALTH INSTITUTION, 30 Armagh street West. "Phone 33-992. Illustrated Literature. ARTHUR H. PIPER, Psycho-therapy for Nervous and Functional Disorders. 73 WORCESTER STREET WEST (Jußt o*er Worcoster at Bridge). Telephone 20-975. P6701 ADVERTISING ADVERTISING I N V E• S T M E N T. I N V F. S T M E N T. I N' V E S T M E N T. AT a time like the present, when most business executives are exploring every avenue for the stimulation of sales and the reduction of overhead, the question of advertising receives more than usual attention. This is, perhaps, only natural, ana rightly 'so, for there is no avenue through which money can be wasted more easily; similarly, there is no more profitable field for Investment, particularly in a time of business stress, than that offered by advertising. Any keen business executive looking back through the files of New Zealand's leading newspapers cannot help b.-ing gtruck by the fact that most of the well-established, progressive Arms of to-day are thoso who have been consistent advertisers. It is significant, also, that the progress of most firms can bo traced by their advertising. Some firms, for instance, which held a big share of their particular business field twenty or thirty years ago, have written the story of their decline in the advertising pages of the daily newspapers. Others, again, show tbelr rise and ever-continuing expansion. It is an interesting study, for in no sphere do methods change quicker than in that of advertising and no field offers greater opportunity for the building up of goodwill. Furthermore, it is a field no commercial institution can afford to neglect. The people of Canterbury arc, and have always been, used to their morning newspaper, and, as in CANTERBURY, as in ENGLAND, AUSTRALIA, and NEW ZEALAND, the MORNING NEWSPAPER leads in Circulation and Coverage, and is recognised as the ideal medium, both for National and Retail Advertising. THE MORNING NEWSPAPER is read by the men folk before leaving for business, and is read and REFERRED TO BY THE WOMEN FOLK SEVERAL TIMES DURING THE DAY. THE CHIEF BUYER IN EVERY HOME is the Housewife, and before leaving home to do tho family shopping the advertising pages are eagerly read in order to ascertain where to go and the best that is offering, so as to make the purchases with the minimum amount of effort rfnd time. A POWERFUL SALES PRODUCER. Covering the province of Canterbury, "THE PRESS" reaches every section of the community, particularly those people with the maximum of purchasing powet—a matter of the utmost importance to advertisers, especially JUST NOW. "THE PRESS" is a home newspaper, being delivered right into the homes, and it enables advertisers to reach all members of the family six days a week. "THE PRESS," CANTERBURY'S LEADING DAILY, is owned and controlled in Christchurch in the interests of Canterbury people. It has the largest rirculation—CEßTlFlED BY AUDITO'R'fc' CERTIFICATE covering CUy, suburbs, and country district*, of any newgpaptfr fn Canterbury, and is a SELLING MEDIUM OF UNEQI'ALLED POWER.