Page 3 Advertisements Column 2

Press, Volume LXVIII, Issue 20629, 19 August 1932, Page 3

It Just is Impossible to Undersell Self-Help It's quite easy to work it out for yourself. Just consider Help's buying facilities, for instance. To start with, Self-Help operates 130 stores throughout IWw Zealand. No'other retail or wholesale grocer, no combination of grocers can even approach that figure. Therefore, it obviously follows that Self-Help must buy bigger than anyone olfm itit! thus get a far lower price on the goods they buy» Now, having purchased at such a low figure, ft remains only to add the cost of operation and the profit to reach tie retail figure—the price YOU can pay for the goods. Self-Help is not encumbered, as others are, with unduly heavy overhead; because, firstly, it does not carry the burden of excessively-paid-for ingoing of business bought-out; secondly, its painstakingly-built-up organisation functions on an officially economical basis as instanced by Self-Help's system of no credit —no delivery—no expensive wrapping. • You see, then, that with Self-Help there is no heavy overhead or high, cost of operation to load on to*the retail price. Let's now deal with the margin of profit sought. Just what margin is Self-Help satisfied with? Here's your answer in a nutshell. Self-Help's Margin of Nett 'Profit is a Very Small Fraction of 2j% • * Need more be said? Ask yourself. Self-Help's prices are so low that ANY percentage of discount is quite out of the question. You must know that before any discount can be given, it Jiasto be added-to the price you pay. Self-Help adds no discounts to its prices. YOU PURCHASE WHATEVER SELF-HELP SELLS AT THE LOWEST POSSIBLE SELLING PRICE. SELF-HELP CO-OP. SHOP SELF-HELP—SAVE TOUR . POUND, AND BANK IT