Page 1 Advertisements Column 3

Press, Volume LXVIII, Issue 20629, 19 August 1932, Page 1

SHIPPING. UNION STEAM SHIP COMPANY OF NEW ZEALAND, LTD. 168 Hereford street. 'Phone 33-500. Sailings (circumstances permitting.) FOB WELLINGTON— Passenger Train Maori —Mon., Wed., Fri. 7.10 p.m. Rangatira—Tues,, Thurs., Sat. 7.10 p.m. No second express Monday, Wednesday, Friday. WELLINGTON-PICTON SERVICE. Tamahiue—Leaves Wellington : Mon., Wed., Fri., 3 p.m. Leaves Picton: Tuua., Thurs., Sat., 2.30 p.m. FOR SYDNEY (with through bookinff to Melbourne and other Australian ports). Passengers in three classes. FROM WELLINGTON. Makura—Tuesday, August 23rd. p.m. Maunganui—Friday, September 9th. FROM AUCKLAND. Maunganui—Friday, August 26th. 3 p.m. Niagara—Tuesday, September 6th. Inclusive Tours in Australia arranged. WELLINGTON TO AUCKLAND. Maunganui—Tuesday, August 23rd. ISLANDS SERVICES. FOR SUVA (FIJI), APIA (SAMOA). NUKUALOFA: (TONGA). From Auckland. Aorangi (passengers and cargo to Suva) August "3rd. Waipahi (eaj-go only)-r-September Srd. FOR CANADA, UNITED STATES, ENGLAND. (Via Suva, Honolulu, Victoria.) Aorangi--From Auckland, August 23rd. (Via Rarotonga, Tahiti, San Francisco.) Makura—From Wellington, Sept.. 6th. Sailings fortnightly thereafter. FOR WELLINGTON— Cargo at rail Ferry steamer daily. 11 a.m. (Taking cargo for Patea.) FOR AUCKLAND. Waipiata-r-Tueeday, August 33w1. FOR NAPIER AND GISBORXE. PooHa—Thursday, September Ist. FOR NEW PLYMOUTH. Tolaia —Saturday, August 20th. 9 a.m. LONDON. QRIENT LINK TO Sydney, Melbourne, Adelaide, Frcmantle, Colombo, Suez. Aden, I'ort Said, Naples, Toulon, Gibraltar, »nd Plymouth. The Mont Interesting of All Routes. Steamer. Tons. Noon. R.M.S. ORONSAY 20,0»0 Sept. 17 R.M.S. ORMONDE* .35,000 Oct. 15 R.M.S. OTRANTO 20,000 Oct. 09 R.M.S. ORONTES So,ooo ,v. 12 • Tourist Steamer, ono clas» only. FARES. NEW ZEALAND TO LONDON, lit Saloon—From £lO4 Single, *lB2 Return. Srd Class—Frcm £39 Single, JE7O Returp. Tourist—From JE4O Single, £72 Return. All fares subject to Exchange, which may be ascertained on enquiry. UNION S.S. CO. OF N.Z., LTD., 00 IGB Hereford street. ACCOUNTANTS & SHAREBROKBRS. "The Law says that all Persons in Business must Keep Proper Books ol Account." WE UNDERTAKE ALL CLASSES of ACCOUNTANCY, including Tradesmen's, Manufacturers', Professional, and Farmers' Accounts, and also Incomo Tax Returns. OUR TERMS ARE MODERATE. Sub Agents for Commercial Assurance Co. A. H. NOALL and CO., Professional Accountants, Auditors, Etc., 188 OASHEL STREET. G EORGE G. TOWNSEND, F.1.A., N.Z., A.P.A., N.Z., ACCOUNTANT, AUDITOR, COMPANY SECRETARY, COMMERCE BUILDING, . 357-9 HEREFORD STREET. TELEPHONE 41-063. T8144 ADVERTISING AS ADVERTISING AS ADVERTISING AS INVESTMENT. INVEST M E N T. INVESTMEN" T. AT a time like the present, when most business executives are exploring every avenue for the stimulation of sales and the reduction of overhead, the question of advertising receives more than usual attention. This is, perhaps, only natural, and rightjy so, for thora is no avenue thrpugli which monay can be wasted mare easily; similarly, there is no more profitable field for investment, particularly in a time of business stress, than that offered by advertising. Any keen business executive looting back through the file? of New Zealand's leading newspapers Cannot help being struck by the fact that Wast of the well-established, progressive firms oi to-day are those who have been consistent advertisers. It is significant, also, that the progress of most firms cap be traced by their advertising- Some firms, for instance, which held a. big elwe of their particular bueir ness field twenty or thirty years ago, have mitten the story of their decline in the advertising of the dail;' newspapers. Others, again, show tl.jir rise and ever-continuing expansion. It is an interesting study, for in no sphere do methods change quicker than in that of advertising and no field offers greater opportunity for the building up of goodwill. Furthermore, it is a field no commercial institution can afford to neglect. The people t i Canterbury are, and have always been, used to their morning newspaper, and, as in CANTERBURY, as in ENGLAND, AUSTRALIA, and NEW ZEALAND, the MORNING NEWSPAPER leads in Circulation and Coverage, and is recognised as the ideal medium, both for National and Retail Advertising. THE MORNING NEWSPAPER is read by the men folk before leaving for business, and is read and REFERRED TO BY THE WOMEN FOLK SEVERAL TIMES DURING THE DAY. THE CHIEF BUYER IN EVERY HOME is the Housewife, and before leaving home to do the family shopping thg advertising * ro eageFly read in prdpr to ascertain where to go and the best that is offering, to aa to make the purchases with the minimum amount of effort and time. A ' POWERFUL SALES PRODUCER. Covering the province of Canterbury, "THE PRESS" reaches every section of the community, particularly those people with the maximum of purchasing power—a matter of the utmost importance to advertisers, especially JUST NOW. "THE PBESS" is a home newspaper, being delivered right into the homes, and it enables advertisers to reach all members of tho <amuy six days a week. "THE PRESS," CANTERBURY'S LEADING tJAILY, ja owned *n<i control}?"? in church is the interests of Canterbury people. It h a ® the circulation-'eEKTIFIER BY AUDITOR'S CERTIFICATE - covering City, suburbs, *p4 emintr? fhatrKts, of anv newspaper in Canterbury, snd is a SELLING MEDIUM OF UNEQUALLED POWER. LUMBAGO! Immediate relief with Dr Mackenzie's MentUoids. which fSP'l 1 noisenous tosins from system. O00 _,j Robs, Chemists. • .—_ —- SEPTIC Fihfer-Nsilsl No. IOA intn VL" la guaranteed to effect cur®. Arthasf, Chtraiit*.