ENGLISH COTTON.

Press, Volume LXVIII, Issue 20623, 12 August 1932, Page 12

ENGLISH COTTON.

VALUE OF RESEARCH. PROCESS TO ELIMINATE CREASE. .J:ecci\-ed August 11th, e.o p.m.. F.UGBY. August 10. Tuc piueess which eliminates a crease in-.m cotton, artificial silk, and other fabrics has already been carried through to full commercial production. It is the outcome of many years' research work by tho industrial chemist. Dr. V-'iilows.' The process also serves as a preservative to artitieial silks and prevents then! from 'rotliug when washed. It is applied after the goods are I;leached,' dyed, or printed. The tirst anti-crease g..»ods being marketed are tien's ties, which have been chosen as fl;i: best articles to demonstrate the advantages of the new discovery. fAccordiag io cotton experts in Ch'ristehundi, the discovery of a process io make cniton go>'>ds creaseless. which is reported by Tootal. Broadhurst, Lee. and Company, the famous Manchester i'irni. should cause a marked stimulation io.' the trade. Cotton has always been an ideal fabric for women's summer drcsse--. since it is light and can be washed and ironed without damage. Its only fault has been the readiness with which it creases, necessitating the '•'pressing" of a dress after each wearing. The art silks which have been devised in recent years do not crease, but on the other hand they cannot readily be washed or ironed with a hot iron. If the cotton fabrics are immediately treated with the process, the new goods should arrive in New Zealand in time for the summer season and will undoubtedly be in great demand.]

GOLD FROM SUVA

FIRST CONSIGNMENT TO SYDNEY. (VS'lEb KESSS ASSOCIATION"—BI LhWlVtO TBLEOSAPH —COPTBIGHX.) SUVA, August ll! The Monterey, sailing to-morrow for Sydney, is taking in two blocks 143 ounces of fine gold, valued at £BOO in Fiji currency, the product of the Kasi mine at Savusaru, on the west of the island of Vanua Lovu. This isythe first gold exported from Fiji. The company is optimistic, but is still in the- development stage. Fiji is rvo place for small prospectors. AMERICAN WHEAT CROP. A COMPARATIVE DECREASE. '.rSlim PRESS ASSOCIATION —Bf BUiCTBIC •tZLEGBAPH—COPYBIGHT.) WASHINGTON, August 10. The total wheat crop on the basis of conditions on August Ist is estimated at 722,687,000 bushels, compared with 736,971,000 a month ago, and 894,104,000 last year.

SUGAR PRICES.

A RISE ANNOUNCED. An increase of 10s a ton on all grades of raw and refined sugars, including tablets and icing-sugar, is announced by the Colonial Sugar Refining Company, Ltd., Auckland. 'The price of golden syrup and treacle will remain the same. A Christchurcli grocer said hist evening that a similar increase was made in the price about a month ago. At that time no increase was made in the retail price unless the sugar was sold by the bag. The bag was now being sold at 13s sd. or 13s 8d with a coupon for cash over the counter. When booked and delivered it was 14s. An increase of a, farthing per lb would probably have to be made to cover the rise in the wholesale price. OPTIMISM IN BRITAIN. A correspondent writes as follows in the "Newspaper World" (London) of July 9th:— "I have never been a pessimist, but such a wonderful change in the business atmosphere since the announcement of the War Loan Conversion plan has made me almost bubble over with enthusiasm, and confirmed my belief in the better days which now are surely coming; and this: optimism is fairly general. Also quite a lot of newspajjers tell me that there is undoubted evidence of a better feeling of confidence all round, and this is reflected in increased advertising business. The big spaces put out by the Government have in no small measure contributed to this f> eling of good cheer because they have been large spaces and of considerable value. They are well written and, I am glad t<j hear, getting the results expected."

COUNTERACTING TRADE

DEPRESSION

Mr Geoffrey Woolf, the weli-kuowii London sales development expert, in an interview recently said:—

"My view is that the holding back of advertising expenditure is the holding back of trade, and I am confident that those industries and companies which are enterprising with their publicity schemes will reap a big reward in the near future: because, by their judicious and brave expenditure, they will have retained the confidence of, and be known to, the spending public; whereas those firms which have economised at the expense of their advertising will probably have been forgotten, and will have to spend the first precious years of tbe revival in striving to catch up with their more fargeeing contemporaries.''

A DOMINION RECORD. v rBK33 ASSOCIATIOK TEI.EGZ.UI.) NEW PLYMOUTH, August 11. The Jersey cow Woodlands Felicie. owned by Mr P. J. Petersen, and bred by Mr H. C. Sampson, has broken the J>ominion breed record with 10621b of butter-fat in 317 davs. The previous record was 1056.491b fat liokl by Holly Oak Annie. Woodlands .Felicie ls under test in tlio four-year-old division and with 48 days to complete the test, a world's record for the breed its probable. This is held by an American Jersey which gave 1197.511b of butterfat as an eight-year-old.