"BUY BRITISH."

Press, Volume LXVIII, Issue 20621, 10 August 1932, Page 12

"BUY BRITISH."

CAMPAIGN IN GREAT BRITAIN. EMPIRE MARKETING BOARD'S WORK. Not a stone was left unturned in an attempt to make the Empire Marketing Board's 'Buy British" campaign a huge success, and according to the annual report of the Board all avenues of advertisement were used in that campaign. More than 4,000,000 posters of several sizes and designs were needed to meet demands for display in the windows of shops and other places of business. On public hoardings, on private notice boards, in post offices, in windows of Government Departments, in trams, buses, and trains, in factories, on motor-cars and aeroplanes—in short, on every kind of site generally used for poster display, and in thousands of places where posters had never before been seen. A huge electric sign across Trafalgar square proclaimed the message. Newspapers and wireless carried the message into the homes of the people and it followed them wherever they went whether for business or for pleasure. Films, theatre programmes, football and race cards, kept it alive in their leisure moments, while the vast outdoor display thrust it prominently before them at the most important moment of all—the actual moment of purchase. While the total cost of the campaign 'to the Board was in the neighbourhood of £12,000, the ascertainable value of the commercial advertising space provided ran into hundreds of thousands, while the value" of other facilities is incalculable, for the reason that they would never be granted to a commercial advertiser. Effect of Campaign. Equally incalculable, on any statistical basis, will be the ultimate effect of the campaign. The trend of Empire trade can be judged only by reference to trade returns extending over a; period of years, and the factors at work are so closely interconnected that no attempt can be made to separate their individual results. It can, howterer, be said that the reports which have reached the Board from all quarters indicate that the |'Buy British" campaign has definitely increased the determination, on the part of the public to'buy, 'and'on the part of the retailer to: sell, British goods, and that this determination' is more than transitory. More than that the Board do not presume to claim; but they are strongly convinced that the enthusiastic way in which the | 'Buy British" appeal was taken up in every part of the country testifies to the usefulness of the work' that has been done in the past to inculcate the spirit of Empire buying. The public has been eager to learn about the Empire and swift to realise the great part it is called upon to play as the chief market of the Empire. The meaning of the slogan "Buyers are Builders" is being realised to the full, and the future outlook for the cause of Empire buying is remarkably bright.

THE CIRCULATION OF MONEY.

! Writing in "Colliers' Magazine," Mr Eodger "W. Babson, the expert statistician, described the depression in these words: There was nover more money than there is to-day. Banks hold money, corporations hold money, and people hold money. That is"the trouble, the money is held instead of circulated. A beautiful system of piging, a plentiful supply of fluid, but the whole mechanism fails to function for want of the pumping power of publicity to tell the world of our better goods, lower prices, and greater service. Advertising is ideally fitted and competentftb accelerate the circulation. Tt is thdippst 1 effective knownt force for accomplishing ; this speeding ;up of money-currency and thereby giving us more business at times when more business is the nation's greatest need.'

WHEAT TRADING. CARGOES, PARCELS, AND FUTURES. (USITED ' PEBSS ASSOCIATION —BT ELXCTSXO •ncLEQBAPH—copraiGHT.) LONDON, August 8. Wheat cargoes—Sellers are asking an advance of 6d to 9dj buyers are apathetic. " " -■ Parcels are firm, and 6d to 9d dearer. Futures are quoted as follows: London (per quarter)— Aug. 4. Aug. 8. s. d. s. d. September .. 24 9 26 2 December ..24 6 25 11 Liverpool (per cental) — October . .. 5 3g 5 6J December .. 5 4| 5 7$ March ..56$ 5 9J BRAN AND POLLARD. SYDNEY PRICES. Tha prices of bran and pollard were raised in Sydney on August 4th by the New South Wales Flourmillers' Association by 10s a ton, the price of both offals now being £6 a ton. "Stocks are scarce and the demand strong," states the Sydney produce report. The ruling price of Canterbury bran is £4 10s a ton for local and £3 10s a ton for shipping, and for pollard £5 and £6 10s respectively. PRICE OF GOLD. (UNMEO - "PBESS ASSOCIATION—B* ELBCTBIO TELEGRAPH—COPYRIGHT.) (Beceived August 9th, 5.5. p.m.) LONDON, August 8. Gold • (per fine ounce) is quoted as follows: £ s. d. August Bth •..' 5 19 0 August 6th, .. 519 3 August 4th', ... 5. 17 5 PRICE OF SILVER. ' (BaiTisa bnxcui. • wireless.) (Received August 9th, 5.5 p.m.) . ' ' BUGBY, August 8 r Silver (pence per ounce)- is quoted as follows: Aug. 6th; Aug. Bth. Spot .. 17 f 17 J Forward ... 17 7-16 17 9-16 I