Page 1 Advertisements Column 3

Press, Volume LXVIII, Issue 20611, 29 July 1932, Page 1

UNION STEAM SHIP COMPANY OF NEW ZEALAND, LTD. IGS Hereford street. 'Phono 33-500. Sailings (circumstances permitting.) FOB WELLINGTON— Passenger Train Maori—Mem., Wed., Fri. 7.10 p.m. Rangatira—Tues., Thurs., Sat. 7.10 p.m. No second express Monday, Wednesday, Friday. WELLINGTON-PICTON SERVICE. Tamahine—Leaves Wellington: Mon., Wed., Fri., 3 p.m Leaves l'icton: Tues., Thurs., Sat., 2.30 p.m. FOR SYDNEY (with through booking to Melbourne and other Australian ports). Passengers in three elnsses. FROM WELLINGTON. Maunganui— Friday, August 12th. '■> p.m. Mnkura —Tuesday. August 23rd. FROM AUCKLAND. Maungamii— Friday, July 2!ith. :; p.m. Aorangi—Monday, August Bth, 4 p.m. Inclusive Tours in Australia arranged. I ISLANDS SERVICES. (FOB SUVA (FLU), NUKUALOFA, lIAAPAI, VAVAU (TONGA), APIA (SAMOA), From Auckland. , Aorangi—From Auckland, August 23rd. Waipahi (cargo only)— August Gth. FOR CANADA, UNITED STATES. ENGLAND (Via Suva, Honolulu, Victoria). Aorangi—From Auckland, August 23rd. (Via Rarotonga, Tahiti. San Francisco.) Monowai—From Wellington, August Dth. Sailings fortnightly thereafter. FOR WELLINGTON— Cargo at rail j Ferry steamer daily. * 11 a.m. I (Taking cargo for Pctea.) • FOR AUCKLAND. Waipiata (cargo only)— August 2ud. FOR NAPIER AND GIPBORNK. Poolta (cargo only)—-August ltli. FOR NELSON, NEW PLYMOUTH, AND WESTPORT. Opihi. (cargo only)— August Ist. 'ia Sydney, Melbourne, Adelaide, Fremantle, Colombo. Suez, Aden, Port Said, Naples, Toulon, Gibraltar, and Plymouth. The. Most Interesting of all Routes. R.M.S. ORAMA R.M.S. ORONSAV UM.S. ORMONDE* R.M.S. OTRANTO * Tourist Stea: FARES, NEW ZI TO LONDON: Ist Saloon—From £lO4 Single, £lB2 Return. ;ird Class—From £39 Single, £7O Return. Tourist—From £4O Single, £72 Returi. All Fares subject to Exchange, which may b« ascertained on Enquire. UNION S.S. CO. OF N.Z., LTD., 00 IUS Hereford street. OPTICIANS. F.8.0.A,, London, MANCHESTER STREET, Cor. Worcester street. Modern Ophthalmic Lenses. Telephone- 35-100. L4US Telephone 34-152. P.O. Bos 6C9. 8 E V I C K i: >1 CATHEDRAL SQUARE (corner Chancery lape'. . , "' J769A LEXA ND E R GRANT, LTD., CONSULTING OPTICIANS, WHITCOMBE'S BUILDING, 115 CASHEL STREET, CHiUSTCHUKCH. Over 30 Years' Practical Experience Bcentilic Testing. 'Phone 33-703, ABV£EIISI.\' G A S A J) V K K II S 1 K (i AS A 1) V li 11 I 1 S I N (J AS INVESTMENT. INVEST MEN T. rmvvaT M E N T. AT a time like the present, when most business executives are exploring every avenue lor the stimulation of sales and the reduction of overhead, the question of advertising receives more than usual attention. This is, perhaps, only natural, and rightly so, for there is no avenue through which money can be wasted "'.ore easily; similarly, there is no ore profitable field for investment, particularly in a time of business Stress, than that offered by advertising. Any keen business executive looking back through the files of New Zealand's leading newspapers cannot help being struck by the fact that most of the well-established, pro-" gressivo firms of |o-day are those who have been consistent advertisers. It is significant, also, that the p:i ~res3 of most firms can be traced by their advertising. Soma firms, for instance,- which held a big share of their particular business field twenty or thirty years ago, have written the story of their decline in the advertising pages of the daily newspapers. Others, again, show their rise and ever-continuing expansion. It is an interesting study, for in no -sphere do methods change quicker than in that of advertising and no field offers greater opportunity for the building up of goodwill. Furthermore, it is a field no commercial institution can afford to neglect. The people of Canterbury are, and have always been, used to their morning newspaper, and, as in CANTERBURY, as in ENGLAND, AUSTRALIA, and NEW ZEALAND, the MOBNING NEWSPAPER leads in Circulation and Coverage, and is recognised as the ideal medium, both for National i>.nd 'Retail Advertising. THE MORNING NEWSPAPER is read by the men folk before leaving for bu°iress, and is read and REFERRED TO BY THE WOMEN FOLK SEVERAL TIMES DURING THE DAY. THE CHIEF BUYER IN EVERY HOME is the Housewife, and before leaving home to do the family shopping the advertising pages are eagerly read in order to ascortain where to go and the best that is offering, so as to make the purchases with the minimum amount of effort and time. A POWERFUL SALES PRODUCER. Covering the province of Canterbury. "THE PRESS" reaches every section of the community, particularly tho*e peoplo with the maximum of purchasing power—a matter of the utmost importance to advertiserp. esnecially JUST NOW. "THE PRESS" is a home newspaper, bein'? delivered ripht into the homes, and it enables advertisers to reach nil members of the family six days a week. "THE PRESS " CANTERBURY'S LEADING DAILY, i« owned and controlled in Christchurch in the Interests of Canterbury people. It has the larsest circulation-CERTTFTED BY AUDITOR'S CERTIFICATE - covering City, suburbs, and country districts, of any newsnaper in Canterbury, and is a SELLING -MEDIUM OF UNEQUALLED POWER.