Page 1 Advertisements Column 3

Press, Volume LXVIII, Issue 20563, 3 June 1932, Page 1

SHIPPINGUK lON STEAiI SHIP COMPANY OK NEW ZEALAND, LiD IGQ Hereford street. 'Phone 33-600. Sailings (circumstances permitting.) FOR WELLINGTON— Passenger Train Maori—Mon., Wed., Fri. 7.10 p.m. Kunsatira—Tues., Tliurs., Sat. 7.10 p.m. No second express Monday, Wednesday, Friday. WELLINGTON-PICTON SERVICE, lamahine—Leaves Wellington: Moil., Wed., 3 p.m.; Fri., midnight. Leaves Picton: Tues., Thurs., Sat., a.iiO p.m. FOR SYDNEY?" Aorangi—From Auckland, June 13th. Muratna—From Wellington, June 17th. Maunganui—From Wellington, June 2Sth. Makura—From Auckland, June 30th. Passengers in three classes. ISLANDS SERVICES. FOR SUVA (FIJI), NUKUALOFA, HAAPAI, VAVAU (TONGA), APIA (SAMOA). From Auckland Aoiangi (passengers to Suva)— June 281b. Waipahi (cargo only)— Juno llth. FOR CANADA, UNITED^ STATES, ENGLAND. (Via Suva, Honolulu, Victoria). Aorangi—From June 28th (Via Rarotonga, Tahiti, San Francisco). Mfriowai —From Wellington, Juno 14th. Sailings fortnightly thereafter. FOJ,{ WELLINGTON— Cargo at rail. Ferry steamer daily. 11 a.m. No cargo June 3rd. FOR AUCKLAND. Weimarino (cargo only)— June 7th. FOR NAPIER AND OSBORNE. Poolta (cargo only)— Juno 9th. o RTENT LINE TC LONDON via S.vdner. Melbourne, Adtlald*. Fr^mantl* Colombo. Sum, Aden. Port finirf N*pl»» Toulon. Gibraltar, and Plymouth. The Mo«l Intereitln* of all Route*. Stoamor. Tons Noon. HM S OTRANTO 20 000 Jun» ?S TI.M.S ORSnVA* 12.041 Jul* 23 R.'.f.f? or? Alf A 20 OIHI Jtu,. HJfS OUONSAY 20.000 Sept. 17 *Tonri*| R'onnn>r. on* 'nm* 011W FARES. NF.W ZEALAND TO LONDON: Tat flnlonn— From P'Oi Ntnel*. f!H2 Reftirn ird OJrt«R—From Rinc:l*v fTO Return. Touri*'—From IMO Sintrle. 11l Return. All Fares mib.iert to Exchancs. which m»y lif a«eer<«(npd on Entiilry. UNION B.S CO of N.Z.. f,TD.. 08 Hereford ttrt«i. OPTICIANS. Telephone 34-452. P.O. Box 669. Q_ SEVICKE JONES, OPTICIAN, 51 CATHEDRAL SQUARE (corner Chancery lane). J7694 R OPTICIAN. S. - LONSDALE F.8.0.A., London, MANCHESTER STREET, Cor. Worcester street. Modern Ophthalmic Lensej. Telephone 35-100. w. X, Over 30 years Optician to the iate JOHN R. PROCTER. 625 COLOMBO STREET (near Tuam at.). •PHONE 30-570.

ADVERTISING a ti advertising as advertising as INVESTMENT. INVESTMENT. INVESTMENT AT s time like the present, when most business executives are exploring every avenue (or the stimuia* tion of sales and the reduction of overhead, the question of advertising receives more than usual attention. This is. perhaps, only natural, ami rightly so. for there is no avenue through which money can he wasted more easily; similarly, there is do more profitable field for investment, particularly in a time of business stress, than that offered by advertising. - Any keen business executive looking back through the files of Nevy Zealand's leading newspapers cannot help being struck by the fact that most of the well established. progressive firms of to-day are those who have been consistent advertisers It is signifl ant, also, that the progress of most firms can be traced by their ndvertising Somo firms for instance, which held a big share of their particular business field twenty or thirty years ago, have written the story of their decline in the advertising pages of the daily newspapers Others, again, show their rise and ever-continuing expansion. It is an interesting study, for in no sphere do methods change quicker than in thai of advertising, and no fitld offers greater opportunity for. the building up of goodwill. Furthermore, it is a field no commercial institution can afford to neglect. The people of Canterbury are, and have always been. u»ed to their morning newspaper, and, as in CANTERBURY, as In ENULAND, AUSTRALIA, and NEW ZEALAND, the MORNING NEWSPAPER leads in Circulation and Coverage, and is recognised as the ideal medium, both for National and Retail Advertising. THE MORNING NEWSPAPER ia read by the men fo'k before leaving for business, and is read and REFERRED TO BY THE WOMEN FOLK SEVERAL TIMES DURING THE DAY. "THE CHIEF BUYER IN EVERT HOME Is the Housewife, and before leaving home to do the family shopping the advertising pages are eagerly read in order to ascertain where to go and the best that ia offering, so as to make the purchases with the minimum amount of effort and time. A POWERFUL SALES PRODUCER. Covering the province of Canterbury. "THE PRESS" reaches every section of the community, particularly thosa-people with the maximum of purchasing power—a matter of the utmost importance to advertiserß, especially JUST NOW.* "THE PRESS" is a home newspaper being delivered right into tho homes, and it enables advertisers to reach all members of tha family six days a week. "THE PRESS," CANTERBURY'S LEADING DAILY. is owned and controlled in Christchurch in the interests of Canterh»rv oeot>le tt has the I&rgest circaMttinfl —CERTIFIED BY AUDITOR'S CERTIFICATE - covering City, tmburbs, and .ountry districts of anv newspaper in Canterbury and te » SBLLIK& MEDIUM OF UNequalled power.