Page 20 Advertisements Column 1

Press, Volume LXVIII, Issue 20523, 16 April 1932, Page 20

mm&m mm ~ 11111111181 fill II HOW CIGARETTE CONDITION i IS TESTED g?/' <?2s> I The " DESICCATOR" from gi =s Carreras' Laboratory demonstrates s 1§ the effect of dryness y f| ON VARIOUS PACKINGS, g lp This apparatus scientifically pro- pf M duces the dry-weather-conditions g II responsible for shop-staleness in p g Cigarettes (over-dryness causes p " sting " and " bite ")• It is a g S sealed glass vase in which the test- g I| ing packages are placed. In the g g base is a compound which attracts g g moisture as a magnet does steel, p || .It " takes up " all humidity in the g §§ contained atmosphere and every g g= particle of moisture that can be ss H absorbed from the packets through gi g their protective wrappers. After 30 g g days test the moisture loss from -g g four differently wrapped packets of g g Cigarettes was as follows: g M WRAPPING. MOISTURE gj = loss m =5 Moisture-proof "CELLOPHANE" 1.75% == sa Ordinary "CELLOPHANE" 4.50% ES = GLASCINE S-25% £5 H UNWRAPPED CARTON 6.60% g g By this test it is scientifically demon- ||§ g strated that ordinary transparent g H§ wrappings lose almost 3 TIMES == = MORE of the needed moisture .. . = g the actual FACTORY FRESH- g m NESS .... than docs Moisture- §gj Is proof " Cellophane" (used ex- 5= 1 clusively for CRAVEN "A" g g Cigarettes). §§ In a later announcement a g . n similar test will be demon- g g strated in regard to moist g g atmospheres. It will be seen, g g then,thatMoisture-proof"Cel- g g lophane "is just as protective g g against excessive MOISTURE g if as against extreme DRYNESS. g B Observation and test over many g §= years in Carreras'own Laboratories g g have proved that Cigarettes smoke g §1 best when they contain a constant g g degree of moisture. To maintain g !§ this degree of Moisture and Fresh- g = ness, from the Factory to the §g = Consumer, has for years been the g § Cigarette Manufacturers' problem, g g It is now solved by the exclusive g g Moisture-proof''CELLOPHANE'' g H wrapping of Craven "A" Cigarettes, g |||,||ll^ $0 JH®" 1 CELLOPHANE'm DRY-PROOF, DAMP-PROOF, DUST-PROOF, GERM-PROOF The fresh egg differs vastly from the "shop" variety. # ySSVjS same, only the fresh one would be bought. Factory-fresh CRAVEN A cost no more than Cigarettes of uncertain condition. Condition is vital. Cigarettes too dry smoke harshly, and cause throat irritation. Over-moist, they become hot and " saPpy. " CELLOPHANE " keeps the moisture-content of CRAVEN A Cigarettes UNIFORM, ensuring fine smoking under all conditions of weather and stock-keeping. Hitherto it has not been possible to maintain, outside the Factory, the moisture standard which Manufacturers consider "just right. Under every other form of packing, Cigarettes suffer moisture-loss in dry weather and absorb excess-moisture in wet weather. In this new wrapping, CRAVEN "A" Cigarettes are always FACTORY-FRESH. No other Cigarette can offer such certainty of FRESHNESS. You can prove this for yourself by smoking CRAVEN "A" alternately, packet oy packet, with other Cigarettes. And in this new packing CRAVEN A are FRESH wherever you buy them. CRAVEN CORK • TIPPED VIRGINIA Cl< In packets of IO for 9 tins of 20 tor so made specially to prevent sore for Made in LONDON Eng. by Carreras Ltd., 144 years' reputation for y N.2. Representatives: Fair bairn, Wright ft Company, Christchurch, Dunedin, Wellington and Auckland

CERTIFIED' PERENNIAL RYEGRASS. CERTIFIED PE'RENNIAL RYEGRASS. CERTIFIED PERENNIAL RYEGRASS. Grown in Canterbury from HAWKE'S BAY MOTHER SEED RYEGRASS. Only Very Limited Quantity Available. WRIGHT, STEPHENSON and CO., LTD., 198 Cashel street, Christchurch. WBlBl COUNTRY RESIDENTS. T H. REYNOLDS and SONS, LTD., • Prescription Chemists, 114 Armagh street, Christchurch (opp. Armstrong's). Wp dispatch all mail orders, postage free and in plain wrappers, by return mail. Pull stocks of Medicines, Druggist Sundries, Toilet Requisites, Photographic Goods, etc. Prompt Developing and Printing Service. OHRISTOHUROH. UNITED INSURANCE CO. 143 HEREFORD STREET. Christchurch. Transacts fIRE, MARINE. ACCIDENT, PLATE-GLASS AND MOTOR CAR BUSINESS. AT LOWEST RATES. J. R. CAMERON, Manager. JQORETTA TEA ROOMS, OPPOSITE FARMERS' CO-OP.. 215 CASHEL STREET. Daintily Served— MORNING TEA, LIGHT LUNCHEONS, AFTERNOON TEA. Country Patrons Specially Catered For. M 658