Page 1 Advertisements Column 3

Press, Volume LXVIII, Issue 20499, 18 March 1932, Page 1

SHIPPING. u NION STEAM SHIP COMPANY OF .NEW JSJBAIiAND, ill), 108 Hereford street. 'Phone UiS-000. Bailings (circumstances permitting.) FOR WELLINGTON— ' PaßStngur Tram \Vahine—Mon., Weil., Fri. 7.1U p.m. Itungatira—Tues., Tliurs., taut. 7.10 iNo second express Mon., Wed., I'll. WELLIXUTON-PIOTON SERVICE. Tainuhine—From Wellington: Hon. From t Tucs., Thurs., 2.30 p.m.; Fn., 9.15 X'.w. j bun., 6 p.m. EASTEIi TIME-TABUS. Leaves Wellington Wednesday, 23rd March, 3 p.m.; Tnuraday, 21th, 6 p.m.; Saturday, 26th, 1.15 p.m.; .Monday, 28th, midnight. Leaves Picton Wednesday, 23rd March, 9.15 p.m.; Thursday, 2lth, 11 p.m.; Sunday, 27th, 6 p.m.;' Tuesday, 29th, 6 p.m. FOR SYDNEY. ; . Niagara—From Auckland, March '-'-'nil. Mnunganui—From Auckland, March 21th. Marama —From Wellington, April Ist. Monowai—From Wellington, April stu. (Passengers in three classes.) FOR SUVA (FIJI), NUKUALOFA, ITAAPAI, VAVAU (TONGA), APIA (SAMOA). Tofua—From Auckland, March 21st. FOR CANADA, UNITED STATES, ENGLAND (Via Suva,' Honolulu, Victoria.) Niagara—From Auckland, April sth. (Via RarotongA, Tahiti, San Francisco.) Makura —From Wellington, March 22nd. • Sailings fortnightly thereafter. FOR WELLINGTON— Cargo at rail. Ferry steamor daily. 11 a - ra - FOR AUCKLAND. Waimarino (cargo only)— March 22nili 'FOR NAPIER AND GISBOUNE. Waipahi (cargo only)— March 31st. FOR SYDNEY, VIA GREYMOUTH. Gabriella (cargo only)— March 18th, 0 a.m. FOR DUNEMN ANI) BLUFF. Waipiata (cargo only)— March 21st. 9 a.m. FOR NELSON AND NEW PLYMOUTH. Opihi (cargo only)— March 2Gtli. o RIENT . LINE TO LONDON, via Sydney, Melbourne, Adolaide, Fremantle, Colombo, Suez, Aden, Port Said, Naples, Toulon, Gibraltar, and Plymouth. The Most Interesting of all Routes. Steamer. Tons. Noon. R.M.S. ORFORD* 20,000 Mch. 30 R.M.S. ORAMAJ 20,000 Apl. 13 R.M.S. ORMONDE* 14.853 Apl. 27 R.M.S. ORONSAY 20,000 May 23 *Touriat Steamer, one class only. t tCalls Southampton instead of Plymouth. FARES, NEW ZEALAND TO LONDON: Ist Saloon—From £lo>l Single, £lB2 Return. 3rd Class—From £39 Single, £7O Return. Tourist—From £4O Single, £72 Return. All Faros subject to Exchange, which may be ascertained on enquiry. UNION S.S. CO. of N.Z., LTD.. 00 168 Hereford street. CHEMISTS. MAY WE DISPENSE YOUR PRESCRIPTIONS I J 11. REYNQLDS and SONS, LTD., • DISPENSING CHEMISTS, Armagh street ( (opposjto Armstrong's), And at Papanui. Wo offer Personal Service by Qualified Registered Pharmacists. 'PIIONE 37-876 or 41-271 for prompt delivery. ... ' , Complete Stocks of Medicines, Chemists Sundries, and Toilet Requisites. H 8199 D, F. GLANVILLE, M.P.S., Ph.C., CHEMIST and DRUGGIST, 60 lIOLMWOOD ROAD, FENDALTON. YOUIt inppoctton is iavttod-Uf* h sive Selection of High-class TOILET REQUISITES. Patrons are at all time# assured of efficient serviqo and courteous attention. Prescriptions accurately dispensed from purest drugs. CITY PRICES. 'Phono 23 663. G4092

ADVERTISING, as ADVERTISING A 6 advertising as I N V K S T M K .K ; T. I -N V K 8 T M K N 1. I Jf V E S T M K N T.

At a time like the present. when most business Executives are exploring every avenue for the stimulation of sales and the reduction _of overhead* the question of advertising receives mora than usual attention. This is, perhaps, only, natural, and rightly so, for there Is no avenue through which money can bo wasted inaro easily: similarly, there is no. more profitable field for investment, particularly in n time of business .stress, than that offerod by advertising. Any keen business executive lookfas back through the tiles of New Zealand's leading newspapers cannot help being struck by the tact that most of the well-established, progrosfiive firms ot to*day ar© thoso who have been consistent advertisers. It is significant, also, that the progress of most firms can be traced by their advertising. Somo firms, for instance, which held a big share of their particular business field tweuty or thirty y«a« : ago, have written the story of their decline in the advertising .pages of ; the daily -newspapers. Others, again, show their riso and ever-continuing expansion. It tis an interesting study, for In no sphere do methods change quicker than in that, of advertising, and 110 field offers greater opportunity <or the building up of goodwill. Furthermore, it is a field no commercial institution can afford to neglect. The people of Canterbury are, and have always been, used to their morning newspaper, and, as in CANTERBURY, as In ENGLAND, AUSTRALIA, and NEW ZEALAND, the MORNING NEWSPAPER leads in Circulation and Coverage, and is recognised as tho ideal medium, both for National and Retail Advertising. THE MORNING NEWSPAPER is read by the men folk before ipaving for business, ohd is read ' and REFERRED TO BY THE WOMEN FOLK SEVERAL TIMES DURING THE. DAY. THE CHIEF BUYER IN EVERY HOME is tiie Housewife, and before leaving home to do the family-shopping the advertising pages are eagerly read in order to ascertain where to go and the best that,is offering, so as to make the purchases with the minimum amount of effort and time. A POWERFUL SALES PRODUCER. Covering the province of Canterbury, "THE PRESS'* reaches every section of tho. community, particularly those penplo with the -maximum ,of purchasing? power—a matter of the utinofet importance to advertisers, especially JUST NOW. "THE PRESS'-' is a home newspaper. being.delivered right into the homes, find ft enables advertisers reach all members of tho family six days a week. "THE PRESS," CANTERBURY'S LEADING DAILY. . < is owned and controlled- in Christchurch in the interests of Canterbury people Ft lias the largest circa la tion—CERTIFIED BY AUDITOR'S CERTIFICATE covering City, suburbi, and roijntry districts, of any newspaper in Canterbury, and is a SELLING MEDIUM OF UNEQUALLED POWER. STILL Time to save 800 i.X.L. Borax Washing Powder Wrappers for Free SiHs Superbus Co., Obristcburch. —4