Page 1 Advertisements Column 3

Press, Volume LXVIII, Issue 20463, 5 February 1932, Page 1

SSPP^JNC*. UNION STEAM SHIP COMPANY OIP NKW ZEALAND, LTD. ICS Hereford street. 'Phono 33-. r )00. Sailings (circuits tanccs permitting.) FOR, WELLINGTON— Passenger Tram. Wjihino—ilcm., \Vc<l., Fri. 7.10 p.m. Ranapat^ra—r-Tvicai., Thurs., Sat. 7.10 p.m. No second express Mon., Wed., Fri. WELLINGTON-PICTON SERVICE. Tamahina—rFrom Wellington, Hon., A\ ed., Fri., 0 p.m.; Sat., 1.15 p.m. From Bicton: Tues., Thurs., 2.50 p.m.; Fri., 9.15 p.m.: Sub., 6 p..m. FOR SYDNEY. Marama—From Wellington, February sth. Monowai—From Wellington, February 9th. Maunganui—From Wellington, February 12th. liarania—From Auckland, February 19th. (Passengers in threo classes.) ISLAND TOURS. To Suva (Fiji), Nukualofa, llaaxjai, A avaii (Q?onjja), Apia (Samoa). Tofua-r-From Auckland, February 22nd. First Saloon Passengers Only. FOB CANADA. UNITED STATES, ENGLAND^ (Via Suva, Honolulu, Victoria, A aucouver) — Niagara—From Auckland, Feb. 9th. (Via Ravotonga, Tahiti, Sau Francisco)-Monowai—-From Wellington, Feb. 23rd. Sailings fortnightly thereafter. FOR WELLINGTON— Feiry steamer daily/ FOE AUCKLAND. Waimarino (cargo only)— Feb. 10th. FOR DUNEIMN AND TIMARU. Waimarino (cargo only)— Feb. 3rd, 9 a.m. FOR NAPIER AND GISBORNE. Waipaiii (cargo onljO—Feb. IStli. 9 a.m. LOU NEW . PLYMOUTH. Karopo (cargo oniy)—February 9th. FOR LAUNCE&TON AND MELBOURNE. AVainui (cargo ouiy)—February 12th. FOR SYPNEY, VIA DUNEDIN AND BLUFF. Kartigi (cargo only)— February ltttli FOR NELSON, NEW PLYMOUTH, WESTPORT, GREYMOUTH. Kim (cargo. only)—Fe->vusvy lltli. ORIENT LINE TO LONDON. ROYAL MAIL STEAMERS, Via Sydney, Melbourne, Adelaide, Fremantl*, Colombo, Suez," Atlcn,' Poet Baid, Napl?*, Toulon, Gibraltar, and Plymouth. Th<* Mo,»t Interesting of >ll Ro\Ue». Steamer Tons. Noon. SORONTES 20,000 Feb. 24. J*tORSOYA. 12,041 Mcli. 30 i&ORFORD 'JQ,OOO Mch. BO JORAMA 'JO.OOO -M- 3'" fDoes not call at Aden. Steamer, JOalls Southampton instead Plymouth. FARES, NEW ZEALAND TO LONDON: Ist Saloon — £lO4 Ueturi. •Jrc( Class—Vvorn £3O Single, £TO Keturn. Tourist —t*'roni £4O" Single,"£72 Return. All Fares subject to Exchange. which be ascertained on enquiry. UNTON S.S. CO. OF N.'A., '/i'l'Oq 188 Hereford ilreit FOB sake. "ITtnEEIIOLD Building Sections Waikuku JP Bench, for Sale, choap. Apply Box 484, Chrititetnirch. BUNGALOW BUNGALOW £750. Rsssayt srs as wMSfcfcSr-a-sr± •" SMALL DEPOSIT AND UNIEK £3 PER WEEK You can Pay Interest, Kates, Insurance and Instalments of Principal under the I"_s Mortgage. Call in and we w.ll tell jo.i w „re »h«ut EsLO p . „ d CO., TIT - Ali ESTATE AGENTS, 7-8 COLOMBO ST- VICTORIA SQUARE Telephone 81-ISO. VDVKRX I S I N b XDVHRT i S I N I; A D V E R 'l' I 3 1 N & I N V E S T M !■ , \ ,1 • IXVEST M E N r. I X V E S T M !•: X *i. AT a time like the present, when most business executives are e*uloriiiff every avenue for the stimuJation of sales and the reduction .of overhead, tlie question of advertising receives more than usu! 1 attention. This is. perhaps, only "tural, and rightly so. for there ii :|0 avenue through which money car be wasted more easily: similarly, there is no more profitable field for investment, particularly in a tirno oi buc; '''«; s stress, than that offered by adv^r using. Any keen business executive looktug back through the files of New Zealand's leading newspapers cannot help being struck by the fact ti.at most of the well-established, progressive firms of to-day are those who have been consistent advertisers. It is significant, also, that the progress of most firms can be traced by their advertising. Somo firms, fqr instance, which held a big share of their particular business field twenty or thirty years ago. have written the story of their decline in th*B advertising pages of the daily newspapers. O,there, again, show their rise"'and evor-cqntinumg expansion. It 19 interesting st'iidy, fur in n<> sphere flo methods change quicker in or advertising, and no field oilers creator opportunity fop tliq building up of goodwill." Fu.rthsrniprq,. «t. a field HO commercial institiition - can afford to neglect. The people of Canterbury are, and have always been, used to theii* morning newspaper, and, as in CANTERBURY, as in ENGLAND, Australia; and new Zealand, the MORNING NEWSPAPER leads ip Circulation and Coverage, and is recognised as the ideal medium,_ both for National and Retail Advertising. THS MOftNING NEWSPAPER is read by tlie men folk before leaving for business. and is read and REFERRED TO BY THE WOMEN FOLK SEVERAL TIMES DURING THE DAY. THE CHIEF BUYER IX EVERY HOME is the Ilgusewife, and before leaving home to "do the family shopping the advertising pageß are eagerly read in order to ascertain where to go and the best that is offering, so as to make the purchases with minimum amount of effort and time. A POWERFUL SALES PRODUCER. Coveting the province of Canterbury, "THE pBESS" reaches every section q$ tho» "community, particularly those peoplq with tlie !?»iimum of purchasing power—'matter of tUe utmost importance to advertisers. '-specially JUST NOW. "THE i'RESS" is a home newspaper. being delivered right into the jipin>i§, aud it enables to re»p& all m«ns«rß "pt" "I|»% six 3 weplf. "THE PRESS," CANTERBURY'S LEADING P^II^Y, is owned and pontrc<lle<? in Christchurch ta tha interests Of Canterbury people. It has the largest TOB'f? covering City, #pl)urh»,' «n# pountrs districts of anv newspaper in Canterbury, and i, | SEALING MEQIDM Of UNEQUALLED SOWER.