Page 1 Advertisements Column 3

Press, Volume LXVII, Issue 20302, 30 July 1931, Page 1

SHIPPING. UNION STEAM SIIII' COJLI'ANV OF NF.W ZEALAND, LTD., 108' Hereford street. 'Phono 33-500. Sailings (circumstances permitting). FOR WELLINGTON — Passenger Train Maori—Alon., Wed., Fri. 7.10 p.m. Wtihine —Tuos., Thurs., Sat. 7,10 p.m. Mo Second Express Jloii., Wed., Fri. Vv ELLI NGTON-PIOTON SERVICE. Tama hi no— From Wellington, ilon., Wed., Fri., 3 p.m.; from Plcton, Tuos., Thurs., Sat., £.30 p.m. FOR SYDNEY. Alonowai—Front Auckland, July ,'jlsl. Niagara—From Auckland, August lltli. Monowai—From .Wellington, August 1-ltJi. Mauuganni—From Wellington, August 25th. (Passengers, in three classes.) ISLAND TOURS TO SUVA (Fiji), Xu!;,inlofa, LLaapai, Yavau (Tonga), Apia (Samoa). Tofua—From Auckland, August 10th, ll a.m. First Saloon Passengers Only. And Fvery Four Weeks Thereafter. Special Round Fare, £35. FOR CANADA, UNITED STAT3S,ENGLAND. (Via Suva, Honolulu, Victoria, Vancouver.) Ningara—From Auckland; August '2sth. (Via Itarotonga, Tahiti, San Vrmiciseo.) Makura—From Wellington, August lltli. Sailings fortnightly thereafter. FOR CALCUTTA FRO.U NKW ZEALAND. Narbada (S9SS tons)— January, May, and Soptfltfi her. Limited passenger accommodation. FOR WELLINGTON"—- Carso at Kail Forry steamer daily. 11 a.m. FOR, NAPIEIt AND GISBORNK. T'oolta (cargo only)— About August oth. FOR AUCKLAND. Wjngalui (cargo only)— July 30th, !J a.m. FOR DUNK DIN AND TIMARU. Waimarino (cargo only)— July .'soth, 9 a.m. I-'OU NELSON AND NEW PLYMOUTH. Opihi (cargo only)— August, 7th. |HIE t \T LINK TO LONDON. I;OVAL MAIL STEAiIERS.

I Via Sydney. Melbourne. Adelaide, I'rem&ntle, i Colombo. Suez, Port Said. Naples. Toulou. Gibraltar, and Plymouth. The Most Interesting of All Routes. Steamer. Tons. Commander. Noon. ORONSAY 20.000 K I'. Cameron Aug* to ORMONDE 14,853' L. V. James Sept. 1.2 fORSOVA 12.041 G G. Thorn'e Oct. in ORONTES '20,000 KR. O'Sullevau Nov. 7 OTRANTO 20.000 CG. Matheson Nov. 21 ORFORD 20,000 A. L. Owens Dec. | I' Tourist Steamer —One Class Only, j FARES, NEW ZEALAND TO LONDON: list Salfion —From £lO4 Single. £lB2 Return. 1 P.rd Class—From £3O Single, £7O Return. Tourist —From £4O Siilfflo, £72 Return. All Fares subject to Exchange, which may be ascertained on enquiry. Return Tickets are interchnn;enbl» with other lines upon adjustment of fare». Write for Illustrated Literature. UNION S.S. CO. OF N.Z.. LTD., 9350 168 Hereford street.

avorld-wide travel agents. rjA II 0 COOK nn d SO X, LEAVE THE COLD WEATHER BEHIND. Those -who cannot spare the ttirie lor a long holiday to Europe, etc., akoulti apply tor WINTER HW;<X\Y TOURS WINTER HO.i">AY TOURS WINTEK 110 i.i'BAY TOURS WINTER lIOi.rO.VY TOURS IX THE SUNSHINE OK AUSTRALIA. -- HONOLULU, JAVA. JAPAN. WRITE OR 12 ALL. TH U S COOK , ft n d SO N\ 130 HEREFORDSTREET. CHRIST CHURCII. 4 A]>VERTI S I No A s A 1) V E II T I S I M <T A S ADVERTISING AS tNV E S ]XV E S 1 'N ' V V. S T ,V K N T. THEN T. T M T: N T. A I' a time like the present, when . most business Executives are exploring every avenue for the stimulation of Bales and the reduction of overhead, the question of receives more than usual attention. -This is, perhaps, only natural, and rightly SO, for there is no avenue through which money can be wasted more easily; similarly, there ib no more profitable field for investment, particularly in a time o£ business stress, than that offered by adveitising. Any keen business executive looking back through the files of New Zealand'B leading newspapers cannot help being struck by the fact that most of the well-established, progressive firms of to-day are those who have been consistent advertisers. It is significant, also, that the progress of most firms can bo traced by their advertising. Soma firms, for instance, which held a big share of their particular business field twenty or thirty yearsago, have written the story of their decline in the advertising pages of the daily newspapers Others, again, show tlieir riso and ever-continuing expansion. It is an in teres ting study, for in no sphere do methods change quicker than in ■ '"a* advertising, and n <> 1(1 .9?.®''*■ greater opportunity for tho building up of goodwill. Furthermore. It is a field no commercial institution caii afford to neglect. Tho people of Canterbury art., and have always beeu. used to their morning newspaper. a "d. asiri CANTERBURY, as 'n ENGLAND, A rrQTUAT IA and NEW ZBiALANIJi MORNING NEWSPAPER leads in Circulation find Coverage, and is recognised as the idcalmedmm.boUi f nr National and Rotsil Advertisio,,. THE MORNING NEWSPAPER is read by the uien folk beforo leav.nß and is read &tkl REFERRED TO THE FOLK SEVERAL HMES DURING THE DAY. the chief hcyki; in kvery 5s the Housewife. and before leaving home to do the family shopping tho advertising pages are eagerly read in order to ascertain where to go and the best that is offorl "* S °,£! to make the purchases with the minimum amount of effort and time. A POWERFUL SALES PRODUCER. foverin" th 9 province of Canterburr "THE PRESS' 1 reaches every section of the community, particularly those people with the maximum of purchasing power—a matter of the utmost importance to advertisers. especially. JUSI INtW. "THfi PRESS is a honm newspapr- being delivered right into the Ln and it enables ; rpauli all members of Hit family six days n week. "THE I'RESS," CANTERBURY'S LEADING DAILY, is owned and controlled In Christchurch in the interests of Canterbury people. It has the larreet circulation, covering City, suburbs, and country districts of any newspaper in Canterbury, and is a SFT I TNO MEDIUM OF UNEQUALLED POWER.