BRITISH CAR BOOM.

Press, Volume LXVI, Issue 20103, 5 December 1930, Page 8

BRITISH CAR BOOM.

THANKS TO WISE ADVERTISING. J.his year's Motor Show has demonstrated the boom in British cars (states the .London "Daily Mail" of October 19th). They are supreme, from the "baby" class to the most luxurious types, at prices considerably lower than those ruling but a short time ago. The past three years in particular have seen the steady building up of the British motor industry to its present state of unprecedented prosperity. In that period, not content with the bulwark afforded by the McKenna duties, tho British car manufacturers have combined to initiato and carry on a powerful national advertising campaign to urge the public to buy British cars. Forty thousand pounds a year for the last three years has been, spent in tho "Buy British Cars" campaign. The success of this propaganda in selected newspapers is amply demonstrated by the present prosperous condition of the industry—the increased sales and exports of British cars and the decline in the imports of foreign cars.

BRAKING REGULATIONS. New regulations governing the examination of brakes on. Connecticut motor vehicles, which will require inspectors to provide more severe tests, have been issued by Mr. Bobbins B. Stoekel, State Commissioner of Motor Vehicles. To meet the new test, I'oot-brakes on all braking systems must be in condition to bring a car to a full stop within forty feet when going at twenty miles an hour. The hand or emergency brake must be able to stop the vehiclo -within--sixty -feet from, a'n ;egual"-speed, except in the caso of heavy "trucks, which are allowed a distance of eighty feet.