SCENIC BEAUTIES.

Press, Volume LXVI, Issue 20088, 18 November 1930, Page 10

SCENIC BEAUTIES.

MARRED BY lIOARDiMJS. j <.o\ EiiN 011 -(iEN KU Al,' S WAKNJNC. 1 E V -:;:. ■■■' '.Tit . TIMAR.L". November If. j A H'..rniug against the destruction oi scenic beauties by tho erection of hoarding, and t.lio .murring of towns by ugly commercial buildings. was made by his liuci'liency, the GovernorlieneraJ, Lord Illedisloe, at the civic reception to their Excellencies in the 31 u nicipal Chamber,! this afternoon. His Excellency referred t-o tho conditions usiEbiiifr at. Home, and U> the efforts made by tho Council for - the Preservation of Rural England, which body did its utmost to counteract vandalism, advertising on hoardings, and the erectiou of ugly commercial buildings. Lord Jiledi.sloe -said that they yhouhi realise that tlic welfare and prosperity oi tho town depended upon that of those who lived and lalwured on the land. As a member of the Council for the Preservation of Kural England, :» body evolved from the old Town Planning Association, his Excellency spoke of the revolt 011 the part of cultured, educated and spiritually niindea people against tho disfigurement of town and country. Timaru was a centre which, as the ages rolled by, would become more and more famous as the centre of a peculiarly attractive district. "1 hope," Ixird Blcdisloo added, "that the Mayor and Council, with the support of the inhabitants, will do all in their power to prevent the vandalism from which we have suffered in similar areas iu the Old Country."

His Excellency apj>ealed to Timam people not to allow an attractive countryside and towns to be destroyed bv commercial advertisements, or by unsightly commercial structures. He was quite sure that in tlio future this district, would be visited by tourists in their thousands, and for every £1 of trade, which advertisements or ugly structures brought the owners, the' town would lose £IOO from possible future visitors, if the locality were marred by such advertisements. NewZeal and, with its relatively narrow limits, had a. greater variety of scenery than any other country in tho world. This would become a very valuable asset to New Zealand. There was a. veal danger, however, and he warned the people against it.