Page 8 Advertisements Column 4

Press, Volume LXVI, Issue 20023, 3 September 1930, Page 8

Why London's favourite dance stars insist on LUX! ///?? J w Charming JESSIE MATTHEWS who won new laurels in " Wake Up and Dream " says: " The spotlight is a terribly severe critic of a dancer's stockings. I'm grateful to Lui for keeping mine beautiful twice as long." "It keeps stockings beautiful twice ds long . . " they say. Certainly no stockings meet such close inspection and such hard wear, as those of dance and stage stars! 94% of London's favourite dance stars insist on having their stockings washed with Lux. For with Lux, no cubbing is necessary. And stocking manufacturers say that it is rubbing with hard soap which weakens delicate fibres so that "ladders" come—all too soon. Rubbing fades colours, too, causes ugly'streaks that can never be washed away. Sparkling, bubbling Lux suds cleanse without harming so much as a single silken thread or the most subtle, exquisite colour. Start using Lux to-day for your stockings. A little Lux goes so far you'll find it a true economy! 3, II FRANCES DOBLE, churning itir of the legitimate stage finds that her expensive stockings are best cared for »Hth Lux. "Keep t stockings u j! cwivC as long, she nyj. lsv'hU. m.omss& (N.zo lm», petonßi LUX j "Lux and only Lux cares for tnjr stodrings keeps them always lovely-looking"—GßETA FAYNE the ' star in the London (access - "Ltkky GirL" ■i I -I-IYiTI IT 834 Colombo St. North of the Avon Keen Prices-Low Rent- Hteh Footwear Values les of Mens P SHOES fln7a*i 85 s ' See Windows

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