OPTIMISM.

Press, Volume LXVI, Issue 19972, 5 July 1930, Page 18

OPTIMISM.

VALUE IN BUSINESS. According to Mr W. H. Saunders, F.C.S., F.R.G.S., of Ayrton, Saunders and Co., Ltd., manufacturing chemists, Liverpool, England, there is no room nowadays for pessimism. "Pessimism in commercial life, as in any other avenue," ho told a representative of 'J'nE PitKSSi yesterday, "is a passing phase. Things will undoubtedly right themselves. A certain section of the Press of Britain is alwaj-3 pessimistic and shuts its eyes to the best, opening them to the worst. I am an optimist. I have been in business 56 years and I find, wherever I go, that Britain has a great respect for the efficiency and prosperity of her colonies. Nowhere does the feeling run §o high as that in favour of New Zealand. I have sent a great many people over here on holidays, and on return they all report that they enjoyed their trip immensely. They are equally emphatic in their praise of the tourist service which is always obliging and courteous. I often ask for tourist literature and the response is' splendid. Everybody I have S6nt to New Zealand has returned charmed with the hospitality of the country, and the feeling that the name of Great Britain means a passport to kindness from the New Zealanders." The same opinion was expressed by 'Mr J. L. Hay, who said that lie was never more sure than at the present time that a spirit of optimism was a valuable asset. Any business man, he said, by- inculcating the spirit in his staff, would find an immediate and surprising increase in his business. "It is no use whining. The important thing is to make up one's mind that things could be a great deal worse, and to make the utmost of the opportunities offering." According to Mr W. Calder Maekay, we. are fortunate in having a low hankrate and must remember in difficult times.that we could always be far worse off than we actually are. If a man goes after business he need have no fear. He can secure the co-opemtion of his stafF and secure surprising results. We must not recognise that times are abnormal. Rather should we regard them as normal and make a profit .on things a* they m«.