Page 9 Advertisements Column 5

Press, Volume LXVI, Issue 19888, 27 March 1930, Page 9

Mme. de N euville Internationally acclaimed beauty expert of St. Moritz and Zurich offers this advice on "We advise all our patrons to use Palmolive Soap—combining, in a special blend, oils of palm and olives, because this soap definitely helps the beauty expert in his work of complexion improvement." Palace Hotel, St. Moritz, Switzerland, Zurich, Switzerland ir,! IB M& The quaint old Swiss village of St. Moritz is transformed in winter into a brilliantly chic colony, with a most cosmopolitan guest list. The heart of the town still clings to its old world colour and charm, despite the annual influx -of world travellers. A priceless formula embodying the precious oils of palm and olive, famous since the days of Cleopatra for prolonging health and beauty. 7^ D .P« Cake. SMART women at the winter sports colony at brilliant St. Moritz are well acquainted with the beauty salon of Mme. de Neuville, in the Palace Hotel. This chic studio de beaut£ is a rendezvous for society women who take extra precautions ,to guard priceless complexions from the cold winter winds of this famous / Swiss resort. Presided over by Madame's daughter, the lovely Madamoiselle Marza, this salon is well known to women from all over the world, Mme. de Neuville, herself, heads the Zurich establishment, a tremendously chic salon decoratedin jade green and varnished red. "The one great truth about skin that women do not know," says de Neuville, "is the rapidity with which a poor complexion can become a lovely one . . . Much depends upon how the skin is treated at home." What Mme. de Neuville Tells Her Patrons in St. Moritz and Zurich "We advise all our clients to use the following home method," says G. de Neuville. "Ftfst, they must use Palmolive Soap, because this soap definitely helps the beauty expert in his work of complexion improvement. "Palm and olive oils, as expertly combined in Palmolive Soap, have a most healing effect and yet provide the deep cleansing which is the very foundation of beauty." Other Specialists Agree When Mme. de Neuville stresses "the bad results of improper home cleansing" she is echoing the opinion of every famous beauty specialist iri Europe. No matter where one fravels, one finds the same enthusiasm for a treatment which originated in America. Seiler, of Geneva; Pessl, of Vienna; Elise Bock, of Berlin; in England, Madame Jacobson; in Paris, Masse, Vincent, Payot, the exquisite Lina Cavalieri—here are just a few of the scores of celebrated names endorsing "foundation cleansing by one means —and one means only, the use of Palmolive Soap." li i* t lisp ?wlf ! ? ,V * Ji from a water col our painting of Madame 4c Kemß,Uv known to the smart tcorld of- St. Mortis -kmd Zwnch+s her field. Mme. de Neuville insuts outke <"» "'l 1 "? ■**?* for home care of the skin "become tku -WtMWgJWIgEg* beauty expert «n his work 6f complexion naaiMßf American experts, too, want asau**-«fee danger of leaving the potes digged *s®:' and make-up. They join foreign in advising twice-a-day cleansing Ae soap blended of palm and olive oils. This Treatment, This 2-minute treatment recommended by both European and American experts is sa simple, so effective; with both hanlrtk nsAc t, rich lather of Palmolive Soap and water. Massage it gently into the in, mitting it to penetratethepoees, to I'we mm of all impurities. Then tmse; fir* with warm water, later cold. An ice ran sage is invigorating. After this treatment, a touch of cold OPtaee on dry skin. Day cream or a. good on any oily skin, before powder and If you have not yet discovered the adraanjcS of Palmolive Soap, yon will appreciate tie advice of these distinguished leaders in beaay culture. Try the treatment to-rrigi*. Then you'll see why this is the beauty soap of lie world. COPYRIGHT NSi*sVj»