Page 7 Advertisements Column 1

Press, Volume LXVI, Issue 19852, 13 February 1930, Page 7

Buy One Large (14)) Tube of COLGATE'S RIBBON DENTAL CREAM and get this COLGATE'S ****** TOOTH BRUSH r. y »/• LARGE 38 a RIBB m CB s? CM 02 q»> * [M % ou]l » > p % I TO GIVE every person (man, woman and child) an opportunity of trying Colgate's Ribbon Dental Cream, and to introduce to the public the new Colgate scientific tooth brush ... we make this remarkable offer. Only Colgate, world's largest maker of dental cream, could finance such a proposition. The resources and guarantee of this famous firm, established 124 years ago, are behind this scheme. There is no catch in it. Colgate simply wants you to try Ribbon Dental Cream. To repay you for doing this, we offer you a first quality all-British tooth-brush, as described, actual value 2/3 d. - - ABSOLUTELY FREE! THE BRUSH This tooth brush, the newest, most advanced type known to dental science, was designed by the Colgate Department of Dental Education . . , . a group of dentists who have studied the needs of millions of men, women and children. Examine this brush. Study its shape, its size, its bristles. It is made by skilled British workers . . . under the most sanitary conditions . . . from selected, imported snowwhite bristles of finest quality. Every brush is carefuHy inspected. Bristles are held in a firm, vice-like grip that never loosens. This is a 2/3 d. toothbrush. It is not a cheap brush that has been sold at a low price and given away in the past. It is the finest toothbrush that can possibly be manufactured. Almost everyone who acts now will purchase a toothbrush for the use of each member of the family. As every brush is numbered from 1 to 6, identification is simplified. Each is sold in a hygienic individual carton. The brushes are of a medium size, having been specially designed for children, as well as adults. THE DENTIFRICE Colgate's Ribbon Dental Cream is the world's largest-selling tooth paste. More people use it... . and more dentists recommend it . . . than any other dentifrice. The reason for this is simply that Colgate's cleans teeth better. Colgate's contains the world's best cleansing agent —a penetrating foam that cleanses where the toothbrush cannot reach. Your* dentist will tell you ttiat decay doesn't start on the smooth outer surfaces of the teeth ~. but in the tiny crevices where food particles and mucin collect. They must be cleansed by the dentifrice. Hence the real test of a tooth paste is its ability to get down into these crevices and cleanse them thoroughly. A scientific test recently proved that Colgate's has greater penetrating power than any of the leading tooth pastes on- the market to-day—the secret of Colgate's superior cleansing power. The function of a dentifrice is to clean the teeth. No dentifrice can cure pyorrhea; no dentifrice can permanently correct acid conditions of the mouth. These are things that only the dentist can do* Any claim that any dentifrice can do them is false and misleading. Colgate's Ribbon Dental Cream is the most economical to use. There is more cream in each tube, for the money, than in any other dentifrice on the market. NOTE: This offer is strictly limited. The supply of brushes has been rigidly allotted to the shops and stores which are co-operating in this great offer. They will not last long ... once people read this announcement. So, act NOW. Can he purchased at any shops or stores where this offer is displayed COLGATE-PALMOLIVE-PEET COMPANY LIMITED WELLINGTON a.JJ« - % -MS a m O 0 r O P) (A A