Page 7 Advertisements Column 5

Press, Volume LXV, Issue 19815, 31 December 1929, Page 7

Quality ®> Quantity at one Minimum Cost Results, and the fundamental values of an advertising medium, have established dipt Pf'Mi year after year as the first choice of any paper in Canterbury among national and local advertisers. In the majority of financially competent households of Canter" bury 3Hj* Prraa is an established habit—a part of the family life. It is read with zest and trusted with full confidence by the young and the prograssive, as well as the older and more conservative citizens, because it renders the most efficient newspaper service to its readers they can buy—and its readers read it not only for its news and editorial features, but for advertising information and guidance. It is the advertisers' director}' and ~ guide for the whole of its readers, consequently in its field it easily leads all its competitors in volume of advertising carried. Thus reader interest and reader confidence react in advertis- * . , ing effectiveness and advertising leader- v ship as "cause and effect" . Tfme element* of journalistic efficiency ctmHnm h m*k* IBS CANTERBURY'S LEADINC; \>AILY. Owned and Controlled in Christchurch in the interests of Canterbury and Westland People. t"l E fik Mm 1 M MEANS HAPPINESS GIVES YOWLBQTH v* \J r\ L« • TOE TODB COAX. • »<) ruutwooa KIHO 04 410 if* q'ltntii*—» b»g to • Irofk. A" lirsrU —lor »U mrVo»M IMMEDUTB PEUIYEK.Y ROBT. JOHNSTON 23ft WaJtham Boad, Chrlitchurch r«r BctMt fMi Blag •*•»— 254 BEALEY AVKITDC