Page 16 Advertisements Column 1

Press, Volume LXIV, Issue 19357, 9 July 1928, Page 16

AUCTIONS. H. MATSON AND CO. HMATSON and 00. HAVE • MADE THE SALE OP STATION AND FARM PRODUCE THEIR LIFE'S STUDY. OUR OFFICERS ARE EXPERTS, OUR ORGANISATION LEAVES NO ROOM FOR FAILURES. ONE DESIRE—TO STAMP EVERY TRANSACTION WITH THE HALLMARK OF SATISFACTION. "SOUGHT OUT, THOUGHT OUT, WROUGHT OUT." Lord Oxford made many a fine phrase, and he knew one when he saw it. Special interest, therofore, attaches to the story of how, when talking, shortly before hia death, to a group of friends in the Lobby, he said he had made a phrase which he modestly believed to be a good one. A man's life purpose, he said, should be "sought out, thought out, wrought out." He implied that he was thinking chiefly of a political career, and, so applied, the phrase is indeed ■ strong one, substantia), as well as harmonious. Bat there is no noed to confine it to politics. We in this Firm who take pleasure in words neatly adapted to their purpose, in language which carries tho light of the idea clearly to and fro in the world, would wish to have this phrase to apply to our own work and our own purposes. For it is an ideal which can be applied to every man in every profession. Certain it is that our work here has been "sought out, thought out, wrought out," We have chosen as our life work the build-ing-up of this Firm into the best of its kind in the world, because we believe that in such a' task there is scope for the highest powers of character, of will, and of intellect, and that in no other way could we render a greater servico to the trade.

We have thought out the methods by which this purpose is to be attained. We have set for ourselves the great principles to which we shall unalterably conform; we shall give utmost value in every transaction; we shall give enthusiastic service; we shall accept the duty of progress in small things and in great. We have already done much in the working out of this purpose, enojugh, at any rate, to know that we were right in what we "sought out" and right in what we "thought cut." We diTnot expect our purpose to be easily or quickly "wrought out." We have far to go before we realise all our ideals for this Firm. MARKET VALUES OF STOOK, WOOL, LAND, SHEEP, SKINS, HIDES, TALLOW OUR STAFF CAN ADVISE YOU. NO TROUBLE TOO GREAT, AND BEST VALUES AND PROMPT CASH PAYMENTS. LOCAL REALISATION BUILT UP TO A STATE OF UNSURPASSED EFFICIENCY. "JOBBING \ . BACKWARDS." On the Stock Exchange they have a phrase of advice for the man who talks much about the money Jie would have made if 'he had only bought promptly when he got a "tip" or sold promptly when he saw that a rise ■was going to turn into a fall. They tell him not to "job backwards." i This dwelling on what bright have been, on the profits that would have come —"if only," may be specially common among those who dabble in stocks and shares where an error of judgment is often bo spectacularly punished, but the frame of mind is common in all walks of life. . It is a form of self-indulgence, against which we i« this Firm have always set ourselves. We look forward. We shall look forward •s long as this Business exists, for progress and hope are fundamental in the spirit. of this Firm, We have little use for the man whose chief subject of talk is the ch'anceß he has missed, who will contemplate almost with awe the statement on paper of the money he might have made if he had only done what he though of doing. This sort of thing quickly (passes' into self-pity, and self-pity is an emotional state which nover did anyone any good. A Everyone, of course, must learn from his mistakes. We have made mistakes, and we have learnt from them. Bnt neither men nor business have any use for brooding or gloating over the past. .Our only use of the backward look is to give direction and intensity to the forward look. Those who wish to make money, or anything else, must "job" forward. They must train and trust their judgment as to the probable course of prices. They mußt buy with courage and sell with decision. These are the necessary virtues in all commerce. They are necessary in those who lead this Firm, and- we believe its success to be due to their possession of them. This Firm is made up of me« with the forward look and the forward will. They are too intent on moulding the future to waste emotional'energ7 in "fobbing backward."

IB' Y6U HAVE LAND FOR SALE OUR CENTRAL POSITION AND OUR MANY YEARS IN THE TRADE IS A GOOD RECOMMENDATION. THOSE WHO LIFT AND THOSE WHO LEAN. Writing recently a diatribe against the outrageous ego which furnishes part of the equipment of the eongenitally late person, the editor of a famous journal stressed punctuality as an essential individual responsibility towards the social fabric of the world. One of those wheels to which every member of a unit must set his shoulder and do his share, if cohesion and progress are to be achieved. "There are," elaborated this writer, "two kinds of mortals in the world: those who lift and* those who lean." This truth is self-evident, and sometimes to the busy people it seems that those others who shirk their responsibilities havo a wonderful time. Not only waited for but waited upon; with "laissez-faire" at their tiller, they drift through the world serenely, with • calm consciousness that boat-hooks and tow ropes always -will be stretched out to pull them in the right direction at the right moment. ' Yet ... let one of the busy people try that way; be finds it a mental and physical impossibility, bo cannot keep his hand off the tiller. He feels as a keen driver feels sitting beside someone else driving bis car. He can no more drop into that "dolce far niente" attitude towards lite than.a dominant character could sit back and allow some other individual to arrange his affairs. It is foreign to his nature, his beliefs, and his inclinations. Those who lean may lap themselves in a comfortable indolence at the expense and to the extreme irritation of the community to which they belong, but it is those who lift who get the 1 best fun out of life. Those others who lean are negative: .they exist only, bnt those who lift are positive, and they livo every moment of their lives. Any business if it is to be gerat must choose its members from the ranks of those wh'o like to shoulder responsibilities. This is part of service, and service is an aspect of responsibility both in individuals and in a community. Such responsibilities have widened the' scope and the development of this Firm, and given it the sest which makes it what it is. To lean always must be to live in a state of static dullness; and as Lord Balfour onee so wittily remarked: "True dullness is seldom acquired—it is a natnral graee." •WHEN YOU HAVE STOCK TO SELL, CONSIGN "MATSON," ALDINGTON. 117903