BRITISH FILMS.

Press, Volume LXII, Issue 18635, 9 March 1926, Page 14

BRITISH FILMS.

. THE ECONOMIC ASPECT. (prom era ows corrbspondekt.) LONDON", January 21. The British Empire Producers' Organisation, together with other Associations, has taken par t in the conferences and representations to the Board of Trade organised by «rd F t« d « ati £ n . of British Industries in rcfne riiw ,? r,tish film industry. CommentS th ' d "^ ll ? °." this matter, the journal saysTl ganlsation ' "Empire Production," wa'rd V 'bnt ,l th?f oP v'- a l. B naTe been brought for- "' but th3t seems to ro to the root

„f 4!, n matter i» the proposal that in all film U'i.."h"" **■ a»' r i 'e,',V.'To "■i'tWoo™.-.. p."*" *<' v, s"„"s:; nf tbines must be apparent, but it 18 rattier &h W sf. economic side that wei are partly larlv concerned. In *•"* .e° untr >- ana hro r ughouttTe Empire, young _ people are b - ing accustomed, quite ™« n »% o " !,> fl \ *° £" kinds of American products. T-ho films_are essentially the amusement-of the masses . the 'masses' constitute the great bulJc ©l .buyers" and, according as their-standards are directed, so will the flow of »'<■£>.««• The same spirit which impels the « n '«™«,*"S* of tho large towns in England to regale the night with a German-New-Yorker conception of a Southern negro melody, leads "em in

their daily requirements to the types of goods that form **Sj!aßHM| political and economic cerely to* be hoped that the not pay too much attention. a vocal minority of the Xaturally. it is aot.-dasirgd .to ■»CT||B their legitimate business, it i« **£S|3jHH handicap them; but that • fSIg&HH highest policy should re?l interested retailers is not to M WBBK^M