EMPIRE FRUIT.

Press, Volume LXI, Issue 18456, 10 August 1925, Page 10

EMPIRE FRUIT.

LADY BOWDEN APPEALS TO HOUSEWIVES. AID TO MIGRATION. "When will British housewives realise that they possess in their own hands one of the most potent weapons to combat unemployment ?" asks Lady Bowden in a letter to the "Morning Post." "The Dominions are Britain's best customers as purchasers of manufactured goods, and yet the vital connexion between migrating and marketing still seems to be imperfectly understood by the man and the woman! in thi street.

"The capacity of Australia and New Zealand to absorb new settlers is in direct proportion to their ability to discover stable markets for the resultant increased output of produce; and if Great Britain would assure these markets naturally the Dominions would absorb correspondingly increased volumes of manufactured goods in exchange. ' This is where flhe housewives of Great Britain come in ; if they would make it an invariable rule to buy Imperially —this is more than a fashionable Wembley slogan—the retailers would pass the demand for fruit, butter, and other things back until it reached the producers on their orchards and dairy farms in all parts of the Empire. The Australian apple crop, now in full swing, is a case in> point. The relationship between the reception of this fruit in the Home markets and the opening up of more orchard land by emigrants from the over-populated areas of Lhe Hiome ,Country js too obvious to be underlined. Thus by supporting the demand for Empire'fruit, both fresh and dried, in Loudon, housewives will bo doing their share to reduce local unemployment. ' It may have been the apple that originally reduced Man to this unhapny state but as things stand at present, one is almost tempted to suggest a revision of the timey-honoured phrase: 'Eat an Empire apple a day and help to keen the dole away.' "