BRITISH TRADE.

Press, Volume LX, Issue 18266, 27 December 1924, Page 8

BRITISH TRADE.

BRIGHTER OUTLOOK.

(FROM OUR Oire COKSESrONDSWT.) LONDON, December 18

Sir Philip Lloyd Greanie, Presi<k'i)fc of the Hoard of Trade, in a speech at the luncheon of tho Association of British Chambers of Commerce, did not hesitate to ]>laee himself definitely among those who take a hopeful view of British trade.

14 there wore one tiling: needed for trade, said Sir Philip, it was the certainty ot what its position was going to be lor a period of years, and that it had now got. They had a long way to go yet beloro there was a complete settlement, but there was a more goneraj. feeling of confidence and security. It was for tho Government and tho great industrial and trading interests to take that opportunity. •Stability was a. great foundation ; indeed, it was the only securo foundation. "But." he continued, ''do not sit on it. Build on it. (Cheers.) Work, enterprise, initiative, goodwill—those are tho qualities which are going to seo us through, and by which wo are going to ..build on that foundation of stabil•fy- ' Nothing had seemed to hijn more hopeless in the past months than the suggestion that they could treat, this or that seotion. of a. great industrial community as people t 0 be threatened—people whose help was not wanted. They were ;iil wanted if they were to ir>ako good."

What was -wanted was the experience of everybody, their work and their capital.- To those of an older generation, who might think without,reason that it was timo for them, to slack off, to ptill out, ho would say: "Go in deeper today ; train nr> the younger generation that is coming on. and that has got to carry on your work. *Your enterprise and experience are needed as much today as ever they were in any crisis in this country's history. Tf you will give lis that support, go in deeper, wo will pnve that security which is the condition you have aright to demand." (Cheers.) Markets of the Empire.

■lie wanted people to bo ready to take more risks. Tilings were better. Old markets were more ready to buy than-thev were; they were short of goods. They were realising that -prices were not going to fall'. It was up to us to grefc our full share in the business of. those markets. It was impossible to overrate, 'especially in the further markets, the importance of having the right man on the spot. Let them not underrate the importance of - ha.ving young men in that represenlatibn. He would rather hayo fn the foreign market tho keen young man ready to make himself part of trie life of the country, provided he had adequate knowledge of the business, than the old man who was given that foreign representation rather as a ro.vard 1 for past services. "Our country," ho' proceeded, ■ "sta.nds colossally high. Our manufactures stand high in quality. • To get the full result of that is largely a question of efficient representation, of the constant studying .of markets. Things do look better, but there is tremendous ground to he made up.". Eyen if we got tho biggest share we could' of the oldter markets, he continued, to get things right we had got to have developments in new markets as- well. Tn the development of . the ; markets of the Empire lay the greatest hope. (Cheers.) In order to develop new markets to tho full, as well as to provide the ne-. cossary capital here, wo needed ' more money, for investment. That meant we had! • got to he careful that we lent our'tnonev to the best advantage, and that we increased the national saving, by which alone we can have ■ more money for investments.