PURCHASING ; VALUE OF | ONE REPLY. i ONE reply to an advertisement j in a newspaper with a quality cir- \ culation is worth ten replies to an ; advertisement in a newspaper with j a quantity circulation. j Advertisers in "The Press" consider not how many, but WHO i Aliii TJiJSY. The growing demand for space in "The Press'' proves that buyers of advertising know how to take advantage of a dividend-payin;; circulation. Sales result reaching th« RIGHT reader. ,fc»«»use you would rather be well , >11, inhale XAZOL regularly. Vi«itrating and germ-killing—the best £gy&ion against coughs and colds. 2 i
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Bibliographic details
Press, Volume LIV, Issue 16215, 18 May 1918, Page 11
Word Count
98Page 11 Advertisements Column 4 Press, Volume LIV, Issue 16215, 18 May 1918, Page 11
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Acknowledgements
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