PURCHASING VALUE OF ONE REPLY. ONE reply to an advertisement in a newspaper with a quality circulation is worth ten replies to an advertisement is a newspaper with a quantity • circulation. Advertisers in "The Press" consider not how many, but WHO ABK THEY. The growing demand for space in "The Press" proves that buyers of advertising know how to tako advantage of a dividend-paying circulation. Sales result from reaching the EIGHT reader*
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/CHP19180511.2.21.4
Bibliographic details
Press, Volume LIV, Issue 16209, 11 May 1918, Page 4
Word Count
72Page 4 Advertisements Column 4 Press, Volume LIV, Issue 16209, 11 May 1918, Page 4
Using This Item
Stuff Ltd is the copyright owner for the Press. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons BY-NC-SA 3.0 New Zealand licence. This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Acknowledgements
This newspaper was digitised in partnership with Christchurch City Libraries.