PURCHASING VALUE OF ONE REPLY. ONE reply to an advertisement in a newspaper witli a quality circulation is worth ten replies to sn advertisement a newspaper with a quantity circulation. Advertisers in "The Press" consider not how many, but WHO ABE THEY.. The growing demand for space in "The Press" proves that buyers of advertising know how to take advantage of a dividend-paying circulation. Sales result from r—rhini; the RIGHT rwadar. -
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/CHP19161218.2.71.4
Bibliographic details
Press, Volume LII, Issue 15776, 18 December 1916, Page 9
Word Count
71Page 9 Advertisements Column 4 Press, Volume LII, Issue 15776, 18 December 1916, Page 9
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Acknowledgements
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