Page 3 Advertisements Column 3

Press, Volume LII, Issue 15774, 15 December 1916, Page 3

MINIATURE ARTILLERY BROOCHES (Size of and similar to illustration) Gifts for Territorials and Members of the Reinforcements. IN BIXiVEK ( 5/6. IN 9ot. GOLD, 20/-. (Po6t free to any part of Nc'.t Zealand). As a presentation Rift it will be thoron;bly appreciated. Sendjyonr order to-day. REMEMBER THAT WE PAY POSTAGE C. M. BAY Jeweller and Badge Maker 66 Willi* Street - - WELLINGTON ll The Psychology of. . Successful Advertising THE THREE ESSENTIALS Habit To habitually keep your Goods, Service, or Store before the public is the first essential to successful advertising. Recency The association of your offer must be of recent date —-it must seem "but yesterday" since your announcement was read. This too calls lor consistency in advertising. Vividness or intensify Your advertisement must have " punch " —it must be convincing. Thus only will it get the attention and incite action on the part of readers. your establishment the HABITUAL RECENT and VIVID ASSOCIATE of "The Press" readers, and youH be surprised at the business-pulling results. Phone 753 and ask oar Salesman to call- with space- prices. Ch.Gh. Press Co. Ltd.