Page 4 Advertisements Column 4

Press, Volume LII, Issue 15693, 12 September 1916, Page 4

TKe Secret of a Successful Shave jp is now admitted by those who have given W the matter careful thought, to depend MS al,no ? t entirely on the kind of shav- Up for Free Sample ing soap used. After three "MENNEN-S- 'RV<5/W/C>V r „ . . UUeC \M Tfi talcum formes experimenting, ffl 1 Tlwh ■ in m roß.jxubte ¥M J? nsnk pv " ■=*■> b« kept cletn IMt • SHAWIGCREAM' s§l|' M has stood .the severest tests, and shown itself Antiseptic Rapid I VJm " V to be the ideal shaving medium. v Econo °"c*i in| OBTAINABLE AT ALL LEADING CHEMISTS AND STORES IW T G. MENNEN CHEMICAL COMPANY M 109 Pitt Street, Sydney, N.S.W. Lower Cuba, Street, Wellington NZ. fM

The New 20 h.p. A ra **4! Six Cylinder ... CII&MCUIU This is the latest production of this famous firm, and has caused a sensation throughout the motoring world. So great has been the demand that the Oakland Coy. have been compelled to double their plant, and it is only now that we can offer these cars to the New Zealand public, the home consumption having absorbed the total output of the factory during the previous two years. LOOK THROUGH THESE SPECIFICATIONS— Engine. Six cylinder, valve in head motor with Starting and Lighting System. Latest Remy (this detachable cylinder tops. Speed frcm 2 to system has not one failure to its credil). 50 miles per hour. Mudguards. . Domed, exceptionally graceful, rigid ;>.nd Body. Five seater or three seater, Torpedo, -with Weigh 1 qr. ' double folding Windscreen, one man Hood, etc. Accessories. Speedometer, Five detachable Rims and Upholstery. Best quality leather with deep luxurious Tyres, Hood Bag, Electric Horii, all Tcolp, cushions. » Pump, etc. The cars are all finished in grey and with that attention to detail so necessary to a fastidious and critical buyer, while the clean design of tlje engine and the sturdy simplicity of the chassis appeals to tJoth expert and novice at once. The six cylinder engine coupled with the light Aveight of the car creates a combination extraordinarily light in upkeep and tyres, and the enormous production of one of the largest organisations of its kind in, the world enables us to retail the new Oakland at a price quite unapproachable by any other firm. 5 Seater Touring - £365 3 Seater Roadster * £350 A. W. SMITH & SON .. gg* SSOS6—9BS6 ■ ■■

NEWSPAPER ADVERTISING Univena'ly acknowledged to be the leading form of metia / / All advertising is good, but some advertising is batter than others. Newspaper advertising is the best method of obtaining publicity, because everybody reads a newspaper. No matter what may be the sphere of activity in which men and women 1 are engaged, the reading of a newspaper is a fundamental part of their daily education, aiyl we are so constituted in this age that advertising matter appeals to the intelligence with the same force as editorial and news. Newspapers are within easy reach; other advertising matter mast actually be forced upon the attention. THE PRESS to-day requires very little to recommend it as the advertising medium par excellence. Its merits are obvious, and are so thoroughly recognised that the-most enterprising merchant considers an outlay on publicity in its columns the first essential to success. He knows full well that the merchandise which he offers to the public ha 3 the best chance of securing popularity through a newspaper which possesses the confidence pf purchasers, and his goods participate in the reputation enjoyed by the newspaper. It has come to be generally understood that high-class newspapers reject announcements which do not properly represent the character of advertised merchandise. The Executive of the Newspaper Proprietors' Association of New Zealand has dealt with tho question of protecting the honest advertiser'and .the general newspaper reader as far as possible from deceptive or fraudulent advertising. It realises that advertising must be clean, must be truthful, must be honest. So long as newspapers continue to be read by the great mass or the public, so long will the newspapers continue to be the best mediums for advertising.

Beautify your Home and Save your Eyesight By inE'-ailini a \ "Supreme" lighting System A Perfect Light for a Country Home. Solid Comfort. A joy to all the family. Insp e'ioa i vitcd. 8 Write fo C.. loguc cd q o atioa> to I W. JONES 96 Manchester St. | 1 U2 *-*& J