Page 10 Advertisements Column 1

Press, Volume LII, Issue 15613, 10 June 1916, Page 10

Week-end Talks THE truth, and nothing but the truth. • • When a witness breaks his oath of truthfulness he is liable to be charged with perjury. • • And in like manner a business that perjures itself before the great judge of public opinion must pay the penalty. • • Truth is essential to the highest success, absolute accuracy in the printed or spoken word is necessary when a firm or person is aiming at permanency. • • Truthfulness begets confidence, and it is the confidence of the public that makes good-will, a business asset of great worth. • • Truth is the very soul of good advertising, in announcements to say only what is realiv meant, and to promise only what can be fulfilled. • • The name of "Beath's" has always stood for Integrity, Value -Gi vi ng, Quality, and Courteous Service. It has ever been our aim to disseminate accurate information with regard to prices, newest fashions, furnishings, and general drapery, and to stock goods of absolutely reliable quality. • • We seek thus to maintain the honourable traditions of Argyle House, and to strengthen the bond of confidence between the people of Canterbury and Beath's. • ■ By our deeds we are content to be judged. Mitchell - Managing Director ) t v/i/vsfcfiurcA^y

CINNAMON. The high grade oil of cinnamon used in Fluenzol has great healing properties and bactericidal power. Tliis accounts for the rapid relief obtained by sore throat sufferers who gargle Fluenzol, Is 6d and 2s (3d. As an irrigant- for the nasal and bronchial passages, Fluenzol will ward off the germs of Infantile P««lj'Bis. - , ■ H4300