Page 8 Advertisements Column 4

Press, Volume LII, Issue 15612, 9 June 1916, Page 8

ADVERTISING. #! * . : ; y :M ■ ■W : •■ AND THE BEST MEDIUMS TO UJJJ&. I. R. Parsons, advertising mßMg*%^, ; of Carson, Pirie, Scott and Co.. portant American trading concern, e'ently spoke of the amount of which should be spent in advertising-./,'| Ho believed that 2* or 3 per cent. the gross "business done i 3 about; right amount, saying in part:— ",'}*s*, "If a store does not advertise enough «|K to make the daily happenings of business known or to keep the informed of the advantages of kind which it offers, whether they 5 J8 ;' l '-| of monetary or simply educational con- ■?!; sideration, that 3toro is just as much' Kt .t£. lacking in its plain duty to the public ,|r as is tho store which resorts to methodj ,"; of ovcrexploitation." "The fact that retailers arc spend- - ing from 80 to DO per cent, of their :■•»■ appropriations in the daily P*P* r ? . : ', shows that they learned tho 'where' ,o» ' advertising."

Citizens of Cliristchurch, are .I°°ali fully awake? Awake! • *«•»' ~-p awake!! to wonderful potential'. of Xo-Knbbing Laundry Help mising labour troubles on washing 3* monirU fc f , ,' /'* " ""