BUTTER.

Press, Volume XLIX, Issue 14723, 21 July 1913, Page 9

BUTTER.

TO TUB EDITOR OP "THE PRESS. ■<\v,~ ln .tout paper of Friday thn 13th iiiit-.', under "New Zealand llutter,' - attention is drawn to tho need for better method of placing our butter on tho English market. I>o we know why our butter has its present high va'uie, and is so much used tor blejnilim:? There is one jpreat import; ant reason for this. Our cradeu butter is the dryest in the world. J3y the British Act" of Parliament fifteen per cent, of water is allowed. This percentage, I have learnt, was because the Cork butter contained fourteen per cent, of water. Siberian, Danish, Normandy, and Devonshire have a percentage varying between these two figures. Occasionally one can at certain times of the year buy retail New Zealand birtter: but later that butter, sold as "Colonial .Salt." as • is apparent to the connoisseur, has been worked up with added moisture by tne r.ddition of ten per cent, of water. We in New Zealand prefer metory hutter because it is firmer, i.e.. nas less moisture, than that termed ' aairy butter," «»d what is also important we fet it put up in single pounds with r.aper wrappings. This is exactly how the Enciish public require butter, but no one' in London is going to wrap New Zealand butter. Tho Now Zealand Government, or better still, tho associations interested, should look to it. New Zealand butter has one to three ounces more butter to the pound than other makes. Thf present system: or packing; is for the trade, and it pnys tie English merchant best to add

water to the weight and keep tho gemiino article from the public. A j gotxl wrapper is waJited lablled "New ' Zealand Government Graded Butter" in single pounds, then sold by travellers to a few firms in each town or centres : for distribution. When tho trado has been established travellers would not bo required, for the orders would bo posted to tho London depot. Should I tho stock for any reason accnmulato and become too heavy, any part of it could bo placed on the open market for blenders, and would always get tlio proportional high price as is now in vogue. Every manufacturer who produces an article/ for public use sees to it that his goods are prepared for tho. retailer to distribute, having his particular trado mark on his production. "Where this is done; the wholesale merchant is satisfied with a commission. , This will bring the butter direct to tl'o retailer, which he cannot now" procure. Tho public have no confidence in bulk packed butter.—Yours, etc., "CANTERBURY. ,,