WHEN IT HITS, IT KILLS!

Press, Volume XLVIII, Issue 14294, 4 March 1912, Page 8

WHEN IT HITS, IT KILLS!

That is tbo quality that distinguishes C.A.C. ammunition from a lot of tho second-rate, dull, or otherwise inferior stuff. C.A.C. cartridges aro not made primarily to mako dividends.- Tho . Colonial Ammunition Company of N.Z., Ltd., does not pbject to reasonable profit, but it makes its profits legitimately. It holds that it can best secure its prosperity by ensuring tho j , permanent satisfaction of _ its . ens- i tamers. It plans to mako its amm'u- . nition so conspicuously good that. tbo man who uses it once will use it al* ways. Now you sco tho idea. C.A.C. ammunition was introduced *J in tho first place in tho teeth of in- J*;j fluential opposition. Tho imported \l cartridges held the field. Tho Colo- " ninl Ammunition Company had to pay 1 expert craftsmen good wages for' ■ reasonable hours of work, to mako headway _ against the competition tf ammunition mado in Europe by cheaper labour, and still to put on The market cartridges that should command a largo sale purely by force of quality. The Colonial Ammunition '-- Company has succeeded in doing this. That fact alone speaks volumes for the superiority of 0.A.0. ammountion. Sold by storekeepers, ironmongers, and ammunition dealers throughout < New Zealand. * ;