Page 3 Advertisements Column 3

Press, Volume LXVI, Issue 13905, 2 December 1910, Page 3

What a Cheek! If a stranger, a person you had never seen before, came up to you in the street, and asked you for a pound to help pay for his suit—what would you do? You'd get very angry, wouldn't you? You'd give him a pretty cold look. "What a cheek!" you'd say. And then you would go your way, muttering beneath your breath —telling yourself you had enough to do with your money, without paying other people's bills. Well, now, listen to this. So long as you pay £5 for your suit at the rredit-and-cash tailor's shop, you are helping to pay for other fellows' clothes—other fellows who get their suits on terms —and then run away without paying. Naturally enough, the tailor does not want to be the loser, so he generously distributes, tho amount of that suit among his good marks —makes them pay for it —and there you are. Can't you see the sense of my argument? Can't you understand how unfair tho old-time Credit-and-Cash Tailoring System is under such conditions ? I can—it's as plain as a pikestaff to mc. Now, if every man paid cash for his suit, there would ho nobody to run up tailoring bills for you to unknowingly square im, and so you would be paying for YOUR SUlT—and that at a low fi<_ure. - That's exactly how I reasoned things out a few years ago. I looked at the tailoring world from both standpoints— from the tailor's standpoint and from the customer's standpoint, and I found the system faulty throughout. And then I at once set out to remedy things, and I started my Cash System, which treats mc fairly and treats YOU fairly. That is why I ask you to come to mc for your next Tailor-made Suit to Measure. I buy for cash, and I will make you a genuine tailor-mado suit, for cash, for 555, 635, 755. fully guaranteed to nlease tou. If I don't please you, I will return all your money. That's fair enough, isn't it? See my beautiful new Summer Suitings now". 555, 635, 75s for genuine Tailor-mad© Suits to Order at

GEQUE DAVIES LIMITED, "The Modern Tailor," , 706 COLOMBO STREET (Noxt Steel's and opposite Kincaid's), C-LRISTCHURCH. g