Page 4 Advertisements Column 2

Bay of Plenty Times, Volume LXXI, Issue 13771, 14 October 1942, Page 4

The world’s annual consumption of cigarettes now runs into billions. Originally they were all hand-made, consequently comparatively expensive. Then some ingenious person invented a machine which turned out as many cigarettes in an hour as hand labour could produce in a week. Naturally, prices fell, and cigarette smoking fairly caught on. But the cigarette tobacco in use at that time was far from present day standards, and you'd have searched in vain for brands of such superlative quality as Riverhead Gold or Desert Gold —two of the, finest cigarette tobaccos in the world! The three other toasted brands (chiefly favoured by pipe smokers), Cut Plug No. 10 (Bullshead), Pocket Edition, and Navy Cut No. 3 (Bulldog), are also unequalled for flavour and bouquet, and for their comparative freedom from nicotine —eliminated by toasting. All five brands are in universal use and are manufactured in prodigious quantities to meet the ever-growing demand. Their popularity has brought out various imitations —that was inevitable! It is the penalty success always has to pay. But the real toasted cannot be imitated.

“FIGHTING FIT” The goal of an Army’s leaders is also the goal of the nation's leaders to-day—to make the whole people “fighting fit.’’ Live as-healthily as you can! If minor ills assail you. take advantage of your CHEMIST’S friendly personal advice. Ke has spent years in specialised training, gaining pharmaceutical knowledge for your benefit. He is, in fact, the only retailer qualified by examination to give you this free skilled counsel. Remember the CHEMIST whenever you need health-aids'and medicinal products. 27.