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Bay of Plenty Times, Volume LX, Issue 10830, 31 March 1932, Page 3

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New Zealand Butter.. SALES INCREASING. Litle prospect of an immediate increase in the price of dairy produce is considered likely by Mr R. Mallison. dairy produce importer, of Leeds who arrived at Wellington by the Manama from Sydney on Monday on a business visit to the Dominion, He described the quality of Now Zealand butter as second to none, and said that if it could be landed in England as fresh as the Danish article it would bring a. price as good, if not better. Mr Mallinson’s business has frequently taken him to the United States. Canada, and the Continent of Europe, but lie lias nor previously' visited tire Dominion. He has brought his rods, with which he hopes to do some angling in his spare lime. Mr Mallinson said that undoubtedly the prospects for the sale .of New Zealand dairy produce in the North of England were very promising. Previously New Zealand and Australian butter was not sold in the north in any' great quantities. Danish, Finnish. and Swedish butters being the main varieties used, hut now the people there were disposed to buy the Initter they needed from their own people, lie considered that the consumers of New Zealand butter in the north of England would increase very rapidly within a short time. When he loft Home at the beginning of February there wore signs of a move in that direction. Asked if he considered there was any likelihood of an immediate increase in the prices for dairy produce, Mi' Mallinson said he was afraid, owing to over-production of food-stuffs, that for this year lie could not see much chance of any great advance in values. Of course, there would be the usual market fluctuations. Unemployment in the north of England was decreasing, and as soon as their people got into anything like decent work butter consumption would increase and prices would follow. “There is only one thing that fixes prices the* world over,” said Mr Mallinson. “It is the old la.w of supply and demand,” It was impossible to forecast the market, but if trade increased there would be more employment and with it prices would commence to advance. Practically all the north of England was engaged In manufacturing, and depended to a great extent upon what it sent outside of Great Britain. Mr Mallinson sa.id the quality of New Zealand butter was good; it was second to none. If it could arrive in England as fresh as the Danish butters it would realise just as much, if not more. Time in transportajtion was the factor that militated against this. A gTeat deal of the Danish butter sent into England was consumed within two weeks of manufacture.