Page 4 Advertisements Column 4

Bay of Plenty Times, Volume LX, Issue 10828, 29 March 1932, Page 4

“There are fashions'in tobacco just as there are in other things,’’ a Wellington tobacconist told a reporter who was fossicking around for “Copy.” Some brands will be popular for years, then they go out of date; others come on to the market and in spite of half-page advertisements, never catch on. Others, again, seem to hit the bull’s eye rightaway, and smokers never seem to tire of them. Look at the New Zealand toasted tobaccos. They’ve been before the public for a number of years, and are selling better than ‘fever. When you find a tobacco ‘bites’ and makes the tongue sore, take it from me it’s no good. Too much nicotine in it. Yes, I know what you’re going to say: that the imported tobaccos are like that. So: they are. But the New Zealand are different. You can smoke them all day and enjoy every whiff. They’re quite harmless.” The speaker was referring to the popular brands: Riverhead Gold, Cavendish. Navy Cut No. 3, and Cut Plug No. 10. The secret of their excellence is that they are toasted —the only tobaccos that axe.