TO RESTORE PROSPERITY.

Bay of Plenty Times, Volume LX, Issue 10828, 29 March 1932, Page 2

TO RESTORE PROSPERITY.

BRITISH OPINIONS. At a recent public function in London Sir Charles Highaii said that there had been no slump in the sale of advertised goods during the last two or three years. With advertising it was as easy now to make a success of a good product as it was four or five years ago. “Britain has n chance,” said Sir Charles, “to recapture her markets at home, and to capture a good share of business abroad, but the makers of British goods must tell the world what they make, and the public why they should buy them. British manufacturers to-day have the opportunity of a lifetime to brand and push, their goods.” Sir Charles Higham said that it was useless for British manufacturers to believe that under any system of protection they could lapse into a state of coma. Those who would succeed must make use of the newspapers. “Above all,” said Sir Charles, “it is the Press that returns the best results to the advertiser.” Another distinguished speaker at the same gathering was Lord Leverhumc. “Advertising,” said Lord Leverhume, “is not the Cinderella business department. It is far nearer the truth to say that it is to the whole business what the power-house is to the factory—the force that sets in motion and keeps in motion the wheels of distribution by creating demand.”