Page 8 Advertisements Column 3

Bay of Plenty Times, Volume LIV, Issue 9026, 4 November 1925, Page 8

THE B. P. T ” Commercial Printing Department Is always at your service—Specializing in those bothersome little problems of Printing which the average shop likes to sidestep GOOD PRINTING ■***■* THE PESSIMIST SAYS “THERE’S NO BUSINESS.” THE OPTIMIST GETS THE BUSINESS USUALLY AIDED PY SOME GOOD PRINTING * * * * JgpffO I Eb - V,y-? ---i '■'e-* Onf of ckk ,* wZ—c=: i is m sm i V bL. V' S£ * A •* \ o”—i.: <L>3 O'# % (I $ /s'*-, f-r yfi £76' fi | IS SILENT. . , SCIENTIFIC _ SALESMANSHIP

SOUND ADVERTISING. “There is no short-cut to ad’ rtising success .Advertising reqi es a steady appropriation, just uke merchandise or labour. You must pay your help for their services. Tire money you paid for their services last week will not pay them this week. They have produced again, and .yon must pay again. “One big advantage in advertising'lies in its cumulative service. The money you spent last time adds to the value of the amount you spend next time. Unlike your employees, advertising already pain for continues its service to you in increased returns, in added demand and patronage for emur wares or services.“ PROTECTION AGAINST PROFITEERING. “There is no article, however small, which we require or use in our daily life which is not a subject. and will not become increasingly the subject, of advertisement.