THE MAN WHO DOESN'T ADVERTISE.

Bay of Plenty Times, Volume XLIV, Issue 6506, 6 October 1915, Page 3

THE MAN WHO DOESN'T ADVERTISE.

"The successful 'business man will convince you in a very little while that judicious advertising does pay, and pays big

Advertising has been developed to keep pace with presentday business methods—with present-day distribution.

But with the advent of all modern, necessary conveniences —including advertising—making it as easy to trade one place as another, to get anyone of many different products in tliesame line, to secure the services of one man the same as

another—distance making no particular difference —the world made a long step forward.

You'll run across a man in business every day who tells you that he does not advertise—that it is too expensive —doesn't pay. But that man is fooling himself. He does advertise in a personal way, and he is paying a price for the advertising that he is not getting.

Time was—any not niany years ago—when many busiuessrs were run without telephones. But the man who runs a business today has his telephones and considers them * a profitable investment, of pays jor them in the business that is lost.

The. man-who advertises helps his business in two ways : He 1^ aMn^ advantage of the possibilities of more business and he is living up to the possibiiitoes of better business.

_To begin with, it is admitted that that man does not live in this progressive day—that is "}e man who doesn't advertise W^l^—or his business—at least hy his own personality,

He is paying in time that he loses in turning his stock, in Marketing his product, or sellJttg- his services—in the opportunities of business that are getting by—because he fails to t(;ll Ms business story ,v a conjyinciDg way.