TO THE MAN WHO DOESN'T ADVERTISE.

Bay of Plenty Times, Volume XLIV, Issue 6504, 4 October 1915, Page 4

TO THE MAN WHO DOESN'T ADVERTISE.

"The succesgful ibusiness man will convince you in a very little while that judicious advertising does pay, and pays big"

Advertising has been developed to keep pace with presentday business methods—with present-day distribution.

But with 4 the advent of all modern, necessary conveniences —including advertisings-mak-ing it as easy to trade one place as anotiier, to gpt anyone of many; different products in the same line, to secure the services of one man the same as

another—distance making no particular difference—the world made a long step forward.

You'll run across a nian in business almost every day who tells you that lie does not advertise—that it is too expensive —doesn't pay. But that man is fooling himself. He does advertise in a personal way, and he is paying a price for the advertising that he is not getting.

Time was—any not many years ago—when many businessrs were run without telephones. But the man who runs a business today has his telephones and considers them a profitable investment, or pays for them in the business that is lost. The man who advertises helps his business in two ways : Be is taking advantage of the possibilities of more business and he is living up to the possibilities of better business.

To begin with, it is admitted that that man does not live in this progressive day—that is the man who doesn't advertise himself—or his business—at least bjr his own personality.

He is paying in time that lie loses in turning his stock, in marketing his product, or selling his services—in the opportunities of business that are getting by—because he fails to tell his business storts.,n a convincing way.