TO THE MAN WHO DOESN'T ADVERTISE.

Bay of Plenty Times, Volume XLIV, Issue 6498, 27 September 1915, Page 3

TO THE MAN WHO DOESN'T ADVERTISE.

"The successful man will convince you in a very little while that judicious advertising does pay, and pays big"

Advertising has been developed to keep pace with presentday business methods—with present-day distribution.

But with the advent of all modern, necessary conveniences -including advertising—making it as easy to trade one place as another, to get anyone of many different products in thcsame line, to secure the services of one man the same as

another—distance making no Particular difference—the world ttade a long step forward.

You'll run across a man in business/almost every day who tells you that lie does not ad- ; veriiseH,liat it is too expensive pioesn't pay. But that man is fooling himself. He does advertise- in a personal way, and he *s paying a price for the adyertising that he is not getting.

lifi\e was—anv not many years ago—when many busififsrs were run without telePhones. But the man who runs & business today has his teteP&ones and considers them a Profitable investment, or pays <* them in the business that is

mi lj \* maa who advertises helps »s business in two ways : He ff a<lvantage of the posh ' v Of more business and tU 7? 11% UP to the possibiiilles of better business.

tkt li egm witl1 ' [t is admitted |u that man does not live in the Pr°gressive day—that is j, pan who doesn't advertise Q 1 i- Us business-at by. his o^Yll personality.

j *? paying in time that he m al;* tuniiiig bis stock, in i^mg Ms product, or sellthe opporMtiZu busmess that are tell fc^ ky—because lie fails to V^iy neSSSt°ry-naGOn"