TO THE MAN WHO DOESN'T ADVERTISE.

Bay of Plenty Times, Volume XLIV, Issue 6497, 25 September 1915, Page 4

TO THE MAN WHO DOESN'T ADVERTISE.

"The successful 'business man te will convince you in a very little while that judicious advertising does pay, and pays big" Advertising has been develop-" ed to keep pace with presentday business methods— with present-day distribution. But with the advent of all modern, necessary conveniences —including advertising—making it as easy to trade one place as another, to get anyone of many different products in the same line, to secure the services of one man the same as another—distance making no particular difference —the world made a long step forward. You'll run across a man in business ;almost every day who tells you that he does not advertise—that it is too expensive —doesn't pay. But that man is fooling himself. He does advertise in a personal way, and he is paying a price for the advertising that he is not getting. Time was—an*r not many years ago—when many businessrs were run without telephones. But the man who runs a business today has his telephones and considers them a profitable investment, or pays for them in the business that is lost. The man who advertises helps his business in two ways : Be is taking advantage of the possibilities of more business and he is living up to the possibilities of better business. To begin with, it is admitted that that man does not live in this progressive day—that is the man who doesn't advertise himself—or his business—at least by his own personality. He is paying in time that he loses in turning his stock, in marketing his product, or selling his services—in the opportunities of business that are getting by—because lie fails to tell his business story ,n a convincing way.