TO THE MAN WHO DOESN'T ADVERTISE.

Bay of Plenty Times, Volume XLII, Issue 6134, 8 July 1914, Page 3

TO THE MAN WHO DOESN'T ADVERTISE.

"The sueeessf-ul business man w iU convince you in a very Intjc while that judicious adyeftiviiiir iloos pay, and pays big' To bou rin with, it is admit led that t'u*l man (io'-;S llot *IVC V 1 this pr.ogivs.sivu day—that the wan who doesn't advertise himself-"*' his business—ut y,Q<i by hi« own personality. But this is directed to the business man who does not ad•.ytisehis business as it should be ' Advertised by prese»t-duy advert!^ gYou'll run across a man in i n j«iups.s .almost every day who tells you that ho (iocs not ad-v-crtisc-thai--it is 100 expensive -doesn't pay.' But that man is fooling himself. He does advertise in a personal way., and he is paving a price for the advertising^ that he is not getting. Time was—any not many years ago—when nany busiiiessrs were run without teicphones. But the man who runs a business tod a*' has Jiis telephones and considers them a profitable investment, or pnys for them in the business that is lost. He is.paymg in time that lie loses in turning his stock, in marketing his product, or selling his services—in the opportunities of business that are getting by—because he fails to lull hfs business story ,n a convincing way. He's paying for advertising. Ik may think he is not and may think that his business does not need to be v advertised. There isn't any question about his business needing advertising—all business does —and if it needs advertising and does not get it, he is paying for the advertising at a greater price than so much per emerald line. The man who advertises helps his business in two ways : lie is taking* advantage of the possibilities of more business and he is living up to the possibilities of better business. Always and forever he is going forward —he is setting a new pace each day, week, , month, and year and using every ounce of his ability to Jive up to it. Before the advent of the ■steamship, the railroad, the trolley, and the automobile to annihilate time and distance, almost* everybody knew the man in business—that is all oi "Irhose who were his possible customers—who did not advertise. Advertising makes him see ; his business problems -with a clearer vision and he goes at them with a greater energy and enthusiasm. And after his day's work he goes to the quiet of his homo or for an evening of entertainment without the worry it where business is coining from for the next week, or month, or year. Advertising gives him faith and confidence in iiiniself and his business, because it gives the public faith and conlideiiee in him and'his business.