Page 6 Advertisements Column 4

Bay of Plenty Times, Volume XLII, Issue 6021, 6 March 1914, Page 6

A TRIBUTE TO ADVEK'USING. Man, despite all bis follies and errors, being led by a higher hand, reaches some happy goal at last.— Goethe. In criticism there should be a serious purpose, If we denounce anything it must be in the interest of something better. If we ask humanity to give up a faith or to stop worshipping, it is be cause we feel that: mankind would be better oil for so doing This is the spirit that prompts these few thoughts upon advertising—a sub ject that is of vital importance to everyone in the land. It has been said that "a drop of ink will make millions think." If that b? true, advertising within the next decade will be the moans of raising the nation's staodavd fey improving the type of manhood to a point that now appears to us as a wild dream. The whole tendency of civilisation is away from supeinaturalism. All the progress that science has made has been at the expense of superstitution. The thought that is rising in the world to-day is opposed to everything but the truth. The power of this thought is making the world march on and on. Thinkers instead of dreamers are to the fore, Some seed thoughts that are being planted to-day by advertising experts will in ten years hence mature aud offer a bountiful harvest. These conditions will materialise simply because the teacher investigator type of advertising man is at work upon the human mind. This is the *' high hand 7! that is pointing to the way. in education alono do wo sec the tho light of hope that is yet to illumine all he continents of humau existence There is no doubt about it —it pays to advertise

"Tircii in the nu>rnin< " 'i'rv a lit.U.o Wolfe's Schusippb—Hie H'-L uf all tonics.