Eye-openers for Business __Con in Bruce

Bruce Herald, Volume XXX, Issue 3102, 26 September 1899, Page 5

Eye-openers for Business __Con in Bruce

- -■ ' ■ _ ■-» ■ (j - A 3 /Tr j*ipg. $o 4p -without adverts jgg^s^ikej; wi^fc|ugjatpai girl in the dark. Yoa may know what you are doing, hut nobody else does. > u* a J A$ v&tiafng ia a "simple 'tlii nig'. - "'Simplibity-ifc dtaf'bf t_ra rarest things «iri 'wdrldV* »'">'" f *• " " €rood fi advertißi_g more than pays for ,it5,e1f., .,.,....,, 1T .„■ .■,...-• . - Individuality is one of the requisites of good ! advertising. , : Sleep, your advertisements as fresh as your goods. '■' Advertising is like an umbrella, when the rain is ooming down, to do you any good you have to keep it up. The good impression caused by one ad. should not be allowed to grow dim before it is followed up with another. Advertising is as much a part of the legitimate expense ot a business as is the cost, of service, lighting, rent, or any other item of charges. Advertising by exhibit is excellent advertising. It is. advertising reduced to first principles. If well done it cannot fail to be profitable. No man appreciates the value of publicity so much as the merchant who has achieved success through his advertising. A good ad. should in the first place be a thing unto itself. If it bristler with characteristic points, the reades will remember it, and will not confuse it with other ads. Somebody neatly says, that the man who devotes a week to adverting, and then growls at the returns, is like the boy who studied law three days, and then said : " The law ain't what it is cracked ujj to be. I'm sorry I learned it." Don't leave your advertisement unchanged. One of the integral factors in the principle of advertising is variety, and variety calculated to appeal first to the visual sense, and through that sense to the reason. Human beings collectively are nob unlike a blase child requiring constant diversion. Strong and original advertisements are likely to encourage others to imitate your style. Better that than that you should imitate others. " Say,'' said the Printer's Devil as he stepped into a shop in Union street, •' Do you keep knives?" " Yes," said the storekeeper, "we have kept them for years." "Then you ought to advertise," in the Bbuce Hera.ld, said the imp, ' and you wouldn't keep them long." Keep your shop before the public. Advertisa all the time — tbe time you want business. Don't think the '98 advertising will do for the '99 also. Tt won't. There are others pushing business, and you cannot get a monoply on the people's memories. You know the old saying, " Out of sight out of mind." Very likely others keep as good an article as you do, but if you take puns •to tell people that you keep it, and what you charge for it, you -vill have your reward. A man Haay have excellent goods on hand, and these may be just the very things many people want to know about, but if you do not take thought from week to week to tell people you will certainly lose trade. All the successful business men have been great advertisers. WHERE TO ADVERTISE. The Newspaper is the Royal Road to success in advertising. Its peculiar field can never be entered by any other class of publication, and, therefore, it possesses qualities as a medium, wfri h can never be wrested from it. There are fortunes in newspaper advertising, because the newspapers reach all the people. The Beltoe Hebald reaches all the people in Bruce County, in most cases directly, in Borne cases indirectly, for those who do not subscribe the small yearly amount which brings it to the door, — borrow it. Every business man in Bruce County, wbo wishes the public to know what he has for sale, should advertise in the Bruce Herald, which is the only paper printed in Bruce Oounty, and has a far larger circulation in Bruce than any other paepr. WHERE TO GET YOUR PRINTING. Then the B btjce Herald has another claim upon you, for ifc is a live and progressive paper, which is ever striving to help along the prosperity and progress of Bruce. In the last few years the Brcjce Herald has done muoh to assist in the starting of industries in your midst, As reciprocity is the soul ef trade, we ask you to reciprocate with us. The Bruce Herald also pays away in Milton a good many hundred pounds a year in. wagea &c, and this money is circulated locally amongst business people. Does it not therefore honestly prserve your patronage rather than the stranger within yoar gates ? Don't therefore go elsewhere, but send along your printing which we will do for you at same, price *»nd quality as Dunedin.